Brand Tone

Authentic and Personal, Uplifting and Empowering, Trendy and Passionate, Rooted and Proud.

Brand Values

• •Entrepreneurial Spirit
• •Customer Centricity
• •Authenticity
• •Accessible Style
• •Quality Curation

Best Practices

• •Continue to place Enid at the forefront of the brand, writing from her perspective.
• •Frame every item within a narrative, connecting clothing to life experiences.
• •Subtly and authentically incorporate the brand's Puerto Rican heritage.
• •Maintain a warm, personal, and helpful tone when engaging with customers.
• •Ensure copy consistently focuses on the customer's feeling, using empowering language.

Social Perception

Perceived as a Trusted Local Favorite and a Source of Unique Finds, with a Positive and Community-Oriented image.

Copy Examples

• •Feeling the sun on our skin and the ocean breeze in this dress! ☀️ Our new 'Isla Verde' Maxi just dropped and it's everything we love: effortless, vibrant, and born from our beautiful island. Tap to make this little piece of paradise yours. #PuertoRicoStyle #BoutiqueLove #NewCollection
• •From a dream in Puerto Rico to your closet! ✨ I'm Enid, and I started this boutique to share my passion for fashion with all of you. Every piece is handpicked by me to make you feel amazing. Come see what's new and be part of our story! #EnidsBoutique #FounderStory #ShopSmall
• •Wear Your Confidence. Discover curated styles from the heart of the Caribbean, designed to make you shine.
• •A little gift from me to you… 🤫
• •Meet your new go-to for literally everything. The 'Vieques' Jumpsuit is our answer to 'I have nothing to wear.' Made with the softest fabric, it's perfect for a day of exploring, a casual brunch, or dressing up for a night out. It’s not just an outfit; it’s a feeling of being ready for anything. Style it your way and watch the compliments roll in.