Tono de Marca

Sophisticated and elegant, with an empathetic focus on canine wellness. The voice is authoritative yet refined, avoiding pet industry clichés in favor of a polished, editorial style that conveys exclusivity and prestige.

Valores de Marca

• •Uncompromising Quality
• •Canine Wellness
• •Aesthetic Harmony
• •Heritage and Craftsmanship

Mejores Prácticas

• •Prioritize the 'Duo Benefit' by framing copy as a dual advantage for both the dog's comfort and the owner's home style.
• •Maintain high editorial standards by using sophisticated vocabulary and avoiding excessive emojis or slang.
• •Emphasize materiality and craftsmanship using sensory adjectives to justify the luxury price point.
• •Focus on product longevity and maintenance to appeal to senior pet owners who value durability.
• •Utilize understated urgency in calls to action, opting for soft invitations to a lifestyle rather than aggressive sales tactics.

Percepción Social

Perceived as a premium investment in both long-term pet health and home aesthetics, associated with an aspirational 'quiet luxury' lifestyle and trusted specifically for high-quality senior dog care.

Ejemplos de Copy

• •Introducing the Striped Collection. Because your living room deserves a masterpiece, and your companion deserves the finest rest. Elevate your home and their comfort in one singular choice.
• •They’ve walked by your side for years. Now, give them the support they’ve earned. Our orthopedic beds provide the targeted pressure relief senior dogs need for restorative sleep.
• •True luxury is found in the details. Explore our Bespoke service to tailor a sleep experience that perfectly matches your breed's needs and your home’s unique character.
• •Crafted from top-grade materials and engineered for orthopedic excellence. This isn't just a dog bed; it’s a commitment to your pup’s long-term mobility and plush comfort.
• •Join the Enid Blythe circle. Receive exclusive access to new collections, bespoke design tips, and insights into premium canine wellness.