Tono de Marca

heartfelt, authentic, and reflective

Valores de Marca

• •Connection
• •Meaning & Storytelling
• •Craftsmanship & Quality
• •Sustainability & Ethical Sourcing
• •Authenticity & Heritage
• •Community & Giving Back

Mejores Prácticas

• •Embrace Storytelling: Always weave in the narrative of Irish inspiration, the meaning behind Gaelic phrases, or the journey of a piece from workshop to wearer. This reinforces authenticity and emotional connection.
• •Use Warm and Evocative Language: Choose words that convey emotion, connection, and the beauty of the Irish landscape and heritage. Terms like 'heartfelt,' 'precious,' 'journey,' 'connection,' and 'spirit' align with the brand's essence.
• •Highlight Craftsmanship and Irish Roots: Consistently mention that the jewelry is handmade in West Cork, Ireland, and the significance of Irish design elements. This reinforces quality and authenticity.
• •Incorporate Values Naturally: Subtly reference sustainability, ethical sourcing, and the 'precious everyday' philosophy in product descriptions and brand messaging. This shouldn't feel forced but rather an integral part of the enibas identity.
• •Maintain a Reflective and Genuine Voice: Avoid overly salesy or generic language. The tone should feel personal, as if sharing something meaningful with a friend, encouraging a deeper connection with the audience.

Percepción Social

meaningful, high-quality, and ethically produced Irish jewelry

Ejemplos de Copy

• •Headline: Carry a Piece of Ireland, Close to Your Heart. Body: Our *Croí Álainn* (Beautiful Heart) pendant, handcrafted in West Cork, isn't just a necklace; it's a whisper of the wild Atlantic, a reminder of deep connections. Made with recycled silver and a love for the journey. Discover yours.
• •Headline: More Than Jewellery. It's Your Story. Body: Each enibas piece is designed to be a companion through life's precious, everyday moments. Engraved with timeless Irish sentiments like *'Do shaol, do thuras'* (Your life, your journey), find the piece that speaks to your soul.
• •Headline: Crafted by Hand, Inspired by Heritage. Body: From our workshop in Schull to you, every enibas design is a testament to Irish craftsmanship and the enduring beauty of our land. Feel the spirit of West Cork in every curve and inscription.
• •Headline: Meaningful Connections, Sustainably Made. Body: We believe in jewelry that’s as kind to the earth as it is to your spirit. Our collections are thoughtfully crafted using recycled precious metals and ethically sourced gems, because what's precious should be preserved.
• •Headline: The Gift of *Sonas* (Happiness). Body: Looking for a truly special way to say 'I care'? Our *Sonas* collection, embodying happiness and joy, is a heartfelt reminder of life's brightest moments. Hand-finished with love in Ireland.