Tono de Marca

Informative & Scientific, Solution-Oriented & Supportive, Energetic & Positive, Trustworthy & Transparent, Relatable & Inclusive

Valores de Marca

• •Health & Well-being
• •Effectiveness & Science-backed Solutions
• •Accessibility & Convenience
• •Naturalness & Transparency
• •Performance & Optimization
• •Innovation
• •Customer Satisfaction

Mejores Prácticas

• •Lead with Benefits, Support with Science: Always start by highlighting how Hydratis solves a customer's problem or improves their life (e.g., more energy, better recovery, fewer headaches). Then, subtly weave in the scientific aspect (electrolytes, mineral balance) to build credibility without overwhelming the reader.
• •Use Positive and Empowering Language: Focus on words like "optimize," "boost," "unlock," "enhance," "vitality," and "well-being." Avoid overly clinical or negative terms, even when discussing problems like dehydration. Frame Hydratis as an enabler of a better, more energetic life.
• •Maintain Transparency and Authenticity: Consistently mention natural ingredients, the absence of artificial additives, and the brand's French origins and scientific backing. This reinforces trust and aligns with the values of health-conscious consumers.
• •Be Inclusive and Relatable: Craft messages that resonate with a broad audience by showcasing diverse use-cases – from athletes to busy parents, to those seeking general wellness. Use everyday language that makes the science accessible.
• •Incorporate Social Proof Naturally: Weave in testimonials, endorsements (like those from athletes or pharmacists), and impressive statistics (like the Trustpilot rating or the fact that 75% of people are dehydrated) in a way that feels organic and supportive of the main message, rather than just a list of facts.

Percepción Social

Highly Effective, Trustworthy & Reputable, Convenient & Tasty, Good Value, Problem Solver, Modern & Innovative

Ejemplos de Copy

• •Headline: Unlock Your Potential: Hydrate Smarter, Not Just More. Body: Feeling drained? 75% of us are unknowingly dehydrated, impacting energy and focus. Hydratis effervescent tablets, packed with essential electrolytes and minerals, transform your water into an optimal hydration solution. Feel the difference science-backed hydration makes. More energy, sharper focus, better recovery. Every sip counts.
• •Headline: From Olympic Athletes to Your Everyday Wins: Hydratis Powers Performance. Body: Trusted by professionals to maximize performance and recovery, Hydratis delivers optimal hydration when you need it most. Our natural, electrolyte-rich formula helps fight fatigue and muscle cramps, keeping you at your peak. What goals will you crush today?
• •Headline: More Than Water. It's Your Daily Dose of Well-being. Body: Juggling a busy life? Don't let dehydration slow you down. Hydratis makes optimal hydration simple and delicious. Just one tablet in your water boosts energy, supports clearer skin, and helps banish those mid-day headaches. Embrace a healthier, more vibrant you, effortlessly.
• •Headline: The Science of Feeling Great. Naturally. Body: Crafted with a blend of vital minerals and electrolytes, and only natural flavors, Hydratis is your transparent choice for enhanced hydration. No artificial colors, no preservatives. Just pure, effective support for your body’s needs, developed with scientific expertise.
• •Headline: Adventure-Ready? So Is Hydratis. Body: Whether you're hitting the trails, exploring new cities, or recovering from a late night, Hydratis is your go-to hydration companion. Convenient, effective, and in a range of refreshing flavors, it ensures you’re always ready for what’s next. Hydrate your life to the fullest!