Brand Tone

passionate, authentic, and expert. Welcoming and educational, artisanal and "cool"

Brand Values

• •Quality & Excellence
• •Authenticity & Transparency
• •Passion & Craftsmanship
• •Community & Connection
• •Education & Discovery
• •Respect

Best Practices

• •Emphasize Storytelling: Share the narratives behind the beans, the producers, and the roasting process. This reinforces authenticity and passion.
• •Use Sensory Language: Describe the aromas, flavors, and textures of the coffee in a vivid and appealing way to reflect expertise and the quality of the product.
• •Maintain a Passionate yet Approachable Voice: Convey deep knowledge and love for coffee without being intimidating. Welcome questions and encourage exploration.
• •Highlight Ethical Sourcing and Partnerships: Regularly communicate the brand's commitment to direct trade and supporting coffee-growing communities. This builds on the values of transparency and respect.
• •Be "Cool" and Engaging, Especially on Social Media: While maintaining expertise, don't be afraid to be playful, use relevant hashtags, and engage with the community in a modern, relatable way, as seen on their TikTok.

Social Perception

high-quality, reputable specialty coffee roaster in Toulouse. Experts in their field and contributors to the local coffee culture

Copy Examples

• •Headline: Beyond the Grind: Discover the Soul of Coffee. Body: At Hayuco, every bean tells a story – of its origin, its growers, and our passion for unlocking its truest flavors. Join us on a journey from farm to cup. #HayucoCoffee #SpecialtyCoffee #ToulouseCoffee
• •Headline: Roasted with Passion, Brewed for Connection. Body: We believe a great coffee is an invitation – to slow down, to savor, to connect. Experience the Hayuco difference, where every roast is a meeting of dedication and delight. #ArtisanRoasters #CoffeeCulture #HayucoValues
• •Headline: Unlock a World of Flavor: Your Coffee Adventure Starts Here. Body: Tired of the same old brew? Our expertly sourced and roasted coffees are your gateway to a universe of aromatic notes and rich tastes. Explore our seasonal selections and find your new favorite. #CoffeeDiscovery #TerroirCoffee #HayucoRoasters
• •Headline: More Than Just Coffee. It's a Craft. It's a Community. Body: From direct relationships with our Colombian farming partners to the perfect extraction in your cup, we're dedicated to the art and soul of specialty coffee. Taste the commitment in every sip. #DirectTradeCoffee #EthicalSourcing #HayucoToulouse
• •Headline: Elevate Your Coffee Ritual. Body: Whether you're a curious beginner or a seasoned aficionado, our workshops and carefully curated beans are here to transform your daily coffee into an extraordinary experience. Learn, taste, and fall in love with coffee all over again. #CoffeeWorkshops #HayucoExperience #SpecialtyRoast