Brand Tone

Professional and Knowledgeable, Helpful and Supportive, Direct and No-Nonsense, Accessible

Brand Values

• •Quality
• •Accessibility/Inclusivity
• •Customer Service
• •Comprehensive Supply ("One-Stop Shop")
• •Fair Pricing/Value

Best Practices

• •Focus on Clarity and Accuracy: Prioritize clear, concise language that accurately describes products and their technical specifications. Avoid jargon where simpler terms suffice for a broader audience, but don't shy away from technical correctness.
• •Be Genuinely Helpful: Frame copy around solving customer problems or enabling their projects. Anticipate questions and provide information that empowers them to make informed decisions.
• •Maintain Professionalism with Accessibility: While the subject matter is technical, ensure the language is approachable for both experienced engineers and enthusiastic hobbyists. Avoid overly casual or slang terms.
• •Highlight Value and Reliability: Consistently weave in messages about product quality, the reliability of supply, and the value offered (competitive pricing, comprehensive range).
• •Show, Don't Just Tell, Expertise: Instead of simply stating "we are experts," demonstrate this through detailed product information, helpful guides (if any), and supportive customer interactions that can be referenced or reflected in testimonials or case studies.

Social Perception

Positive among Direct Customers, Specialized Niche Provider, Trustworthy (based on available feedback), Limited Broader Public Awareness

Copy Examples

• •Precision Engineered, Reliably Delivered: Your CNC Projects Start Here. At MakeItHere, we provide the high-quality linear motion components and CNC kits you need, backed by expert support. Get the right parts, right when you need them.
• •Stop Searching, Start Building. Your One-Stop UK CNC Shop. From stepper motors to aluminium extrusions, find everything for your CNC build at MakeItHere. Quality components for hobbyists and professionals alike.
• •Don't Let Component Sourcing Slow You Down. MakeItHere offers a comprehensive range of CNC parts with clear specifications and prompt UK dispatch. Focus on your project, we'll handle the supplies.
• •Quality CNC Parts You Can Trust. Support You Can Count On. We're more than just suppliers; we're engineers ready to help. Get reliable components and a knowledgeable team to back your build.
• •Build with Confidence: Precision Linear Motion for Every Project. Whether it's your first DIY CNC or a complex engineering application, MakeItHere delivers the durable and accurate parts essential for success.