Brand Tone

Knowledgeable and Expert, Passionate and Enthusiastic, Authentic and Down-to-Earth, Quality-Driven and Confident, Helpful and Customer-Focused

Brand Values

• •Engineering Excellence and Precision
• •Quality and Durability
• •American Made
• •Innovation and Practical Solutions
• •Passion for Vintage Trucks
• •Transparency and Craftsmanship

Best Practices

• •Lead with Expertise, Support with Passion: Always ground claims in engineering principles and quality, but let the genuine enthusiasm for classic trucks shine through.
• •Use Clear, Direct Language: Avoid overly technical jargon where simpler terms suffice, but don't shy away from specific details (like steel thickness or manufacturing processes) that demonstrate quality and expertise.
• •Show, Don't Just Tell: Utilize visuals (photos, videos of products in use, manufacturing shots) to reinforce messages about quality, fit, and American craftsmanship.
• •Amplify Customer Voices (Authentically): Share real customer testimonials and builds that naturally reflect the brand's values and product performance. Let their genuine satisfaction speak for the brand.
• •Be Consistent Across All Channels: Whether it's a detailed product description on the website, an Instagram caption, or a TikTok video, the core tone of knowledgeable expertise, passion, and quality focus should be evident.

Social Perception

Highly Reputable for Quality, Trustworthy and Reliable, By Enthusiasts, For Enthusiasts, Innovative Problem Solvers, Worth the Investment

Copy Examples

• •Your classic beast deserves a winch mount that’s as tough as it is. Engineered from 1/4” thick steel and designed for a seamless fit behind your stock bumper, our [Truck Model] Winch Mount is built to pull you through anything. Precision-engineered in the USA, because quality is our blueprint.
• •Old school cool meets modern engineering. 🔥 Our new Grille AF for the [Truck Model/Year] is here! CNC cut from high-grade aluminum and meticulously TIG welded by hand, right here in Oregon. Give your vintage rig the face it deserves – strong, stylish, and undeniably American-made.
• •It started with a passion for vintage trucks and an engineer’s obsession with doing things right. At Engineered Vintage, we don’t just make parts; we craft solutions. Every shackle, mount, and grille is born from decades of engineering know-how and a relentless pursuit of durability. USA designed, USA made – that’s our promise to you and your rig.
• •Hear it from the folks who put our gear to the test! Paul R. says our shackle hooks are 'super beefy, pretty subtle, and they use the original tow hook bolt holes.' We engineer for strength you can trust and an installation that makes sense. Thanks for the kind words, Paul!
• •Behind the build: Perfecting our new 'GOAT' Winch Bumper wasn't an overnight job. Countless hours of design, 3D prototyping, and real-world testing go into every Engineered Vintage product. We're obsessed with the details so you can be confident on the trail. Get the full story on the blog!