Brand Tone

Accessible and Inclusive, Enthusiastic and Passionate, Innovative and Solution-Oriented, Community-Focused, Direct and Informative, Resilient and Evolving

Brand Values

• •Responsible/Results-Driven: To their environment, community, and team; aiming for success and a sustainable future.
• •Accountable: Taking ownership, bias to action, seeking and providing feedback.
• •Approachable: Kind, transparent, collaborative, and always willing to help.
• •Diverse: Inclusive of experiences, backgrounds, skills, valuing every voice.
• •Innovators: Challenging themselves and the status quo, being original.
• •Customer-Driven: Dedicated to the experience and safety of their riders.
• •Learner: Growing and changing, always driven towards personal and professional excellence

Best Practices

• •Emphasize Solutions and Benefits: Focus on how the engineering and design (Engineered Labs principles) directly benefit the rider – e.g., longer range, better reliability, enhanced safety, more enjoyable ride. Connect technical features to real-world advantages.
• •Maintain Accessibility in Language: While highlighting engineering, avoid overly technical jargon that could alienate the average consumer. Explain complex features in simple, understandable terms, reinforcing the priced for everyone and accessible to all values.
• •Show, Don't Just Tell, Innovation: Instead of just saying innovative, describe the process of innovation (like the Rad Lab's work) or specific innovative features and what they achieve for the rider. This builds credibility for the engineered aspect.
• •Be Transparent and Accountable: If addressing potential concerns (like past product issues or improvements), maintain a tone of responsible accountability. Highlight how engineering and rigorous testing (UL certification, etc.) are part of the commitment to quality and customer safety.
• •Infuse Enthusiasm and Passion: Even when discussing technical aspects, let the passion for e-bikes and the positive impact they have on people's lives shine through. The RadGrin should be palpable, stemming from the confidence in well-engineered products.

Social Perception

Rad Power Bikes is largely perceived as a major, innovative player in the e-bike market that has significantly contributed to e-bike adoption. However, it also faces challenges typical of rapid growth and a competitive market, including maintaining quality control and customer support standards. The Engineered Labs aspect, if interpreted as the core engineering and design, would be perceived as central to their product development and innovation, with the Rad Lab being its physical manifestation.

Copy Examples

• •Engineered for Your World. Ridden by You. At the heart of every Rad Power Bike is a commitment to meticulous engineering. Our Rad Lab™ is where innovation meets the road, ensuring every component, every circuit, and every frame is designed for performance, reliability, and your ultimate ride experience. Discover the difference precision makes.
• •Beyond the Ride: The Science of Freedom. It's not just an e-bike; it's a feat of thoughtful engineering. From advanced battery technology to robust frame integrity, our Engineered Labs approach means we obsess over the details so you can enjoy the journey. Power, durability, and innovation – built into every Rad model.
• •The Engineer's Touch. The Rider's Joy. We believe exceptional e-bikes are born from relentless engineering. Our dedicated team fine-tunes every aspect, from motor efficiency to ergonomic design, ensuring your Rad Power Bike isn't just a mode of transport, but a seamless extension of your lifestyle. Experience intelligently designed mobility.
• •Driven by Data. Designed for Life. The Rad Lab™ doesn't just design e-bikes; we engineer solutions. Through rigorous testing and a data-driven approach, we refine every element to deliver unparalleled safety, efficiency, and ride quality. Trust the engineering that powers your adventure.
• •Unlock Your Journey with Rad Engineering. Every Rad Power Bike embodies our passion for innovation and precision. Our engineering philosophy focuses on creating accessible, powerful, and dependable e-bikes that empower you to explore further and live more. Feel the confidence of expertly engineered performance.