Brand Tone

Trendy & Fashion-Forward, Confident & Empowering, Accessible & Aspirational, Direct & Sales-Oriented

Brand Values

• •Style Consciousness
• •Self-Expression & Confidence
• •Quality & Functionality (Stated)
• •Accessibility

Best Practices

• •Focus on 'How it Makes You Feel': Emphasize the confidence, style, and feeling the customer will gain.
• •Maintain Consistency Across All Platforms: Ensure the core brand tone is recognizable across all platforms.
• •Align Marketing Touchpoints: Ensure all marketing touchpoints align with the desired brand perception.
• •Highlight Versatility: Showcase how items can be styled for different occasions.
• •Incorporate User-Generated Content: Feature customer photos and testimonials to build trust.

Social Perception

An online fashion boutique that aims to provide trendy, high-quality, and functional clothing to empower women to express themselves with confidence, while addressing potential consumer skepticism associated with online-only retailers through transparent customer service and policies.

Copy Examples

• •Get yours & redefine your wardrobe.
• •Up to 20% Off Your Next Style Obsession at Hautefluencer!
• •Shop the latest styles and hottest trends now!
• •Look and feel your best with our curated collection.
• •Make a statement with our affordable and stylish pieces.