Brand Tone

responsibly chic and playfully sophisticated

Brand Values

• •Sustainability
• •Ethical Production
• •Quality and Durability
• •Style with Practicality
• •Transparency

Best Practices

• •Balance the 'Chic' and the 'Cheeky': Always ensure the brand's two core personality traits are in harmony. Pair sophisticated, clean visuals with playful, witty captions. Avoid leaning so far into luxury that the brand loses its fun, and vice-versa.
• •Lead with Your Values: The commitment to sustainability is a powerful differentiator. This should be a consistent thread in all communications—from the 'About Us' page to social media bios and product descriptions. Prominently feature the GOTS certification as a key trust signal.
• •Speak Directly to the 'Stylish Mum': The copy should always address the parent, acknowledging their desire for quality, ethics, and style. Frame product benefits around how they make a parent's life easier and more beautiful (e.g., 'durable enough for the playground,' 'stylish enough for family photos').
• •Embrace the 'Terrible' in 'Enfant Terrible': Use the brand name as a creative asset. Create engaging content around the theme of childhood mischief, such as a social media campaign asking parents to share their child's funniest 'enfant terrible' moments. This builds community and reinforces the brand's playful spirit.
• •Maintain Visual Cohesion: The visual language—photography, color palette, and typography—must consistently reflect the brand's premium, French-inspired, and natural identity. Lifestyle imagery should feel authentic and joyful, not overly staged, to capture the spirit of 'fast kids'.

Social Perception

Perceived as a premium, stylish, French-inspired children's wear brand and a leader in sustainable fashion, highly respected for its deep commitment to organic materials, ethical manufacturing, and conscious consumption, appealing to ethically-minded parents.

Copy Examples

• •A little bit of Paris, a whole lot of personality. Our new Paris Puppy T-Shirt is made for your favorite 'Enfant Terrible.' Crafted from 100% GOTS-certified organic cotton, because style should feel as good as it looks.
• •Slow Fashion for Fast Kids. Beautiful, durable clothing made to order, just for them. Because the best things are worth waiting for.
• •For Messy Eaters & Stylish Mums
• •The baby wrap you won't want to hide. Our Patisserie Sun Dress swaddle blends buttery-soft organic muslin with a design so gorgeous, you'll feel chic even on three hours of sleep. Style, meet substance.
• •Dress them in your values. With a fully transparent supply chain and GOTS-certified materials, Enfant Terrible offers more than just clothing—it offers peace of mind. Make a responsible choice for their future, without ever compromising on style.