Brand Tone

Authentic, nostalgic, artisanal, professional yet warm, descriptive, evocative, and educational.

Brand Values

• •Quality and Purity
• •Craftsmanship
• •Sustainability
• •Authenticity and Heritage
• •Transparency

Best Practices

• •Always connect the product back to the brand's unique heritage, weaving in elements of the founder's grandfather's story, the Colorado garden, or the artisanal process to reinforce authenticity.
• •Use descriptive words that appeal to the senses of smell, touch, and sight (e.g., "rich lather," "earthy notes," "velvety texture," "aged cedarwood") to elevate product perception and tap into nostalgia.
• •Consistently use terms like "Handmade" and "Small-Batch" to communicate freshness, attention to detail, and exclusivity, differentiating the brand from mass-produced competitors.
• •Maintain a knowledgeable and warm tone, positioning the brand as a friendly expert. Provide educational insights about natural ingredients and the drawbacks of synthetics without being condescending.
• •Clearly and consistently state the brand's commitments in all communications, using phrases like "Vegan," "Sustainably Sourced," "Palm-Free," and "Environmentally Responsible Packaging" to attract and retain value-aligned customers.

Social Perception

A high-integrity, niche brand that stands in contrast to commercial skincare. Customers perceive it as a trustworthy source for fresh, natural products free from synthetic fragrances, dyes, and additives, appealing to those knowledgeable about skincare ingredients or seeking education. The co-founder's personal commitment further resonates with consumers.

Copy Examples

• •More than a morning routine, it’s a ritual. Our small-batch shave bars are handmade with organic ingredients sourced from our Colorado garden. Experience a lather that’s as nourishing as it is nostalgic, with subtle notes of cedar and spice. Handmade for him, but we know you’ll want to steal it. #EnevoldsenLimited #HandmadeSkincare #SmallBatch
• •Your hands tell a story of hard work and passion. Give them the care they deserve. Our all-purpose salve is a tribute to timeless remedies, crafted with sustainably sourced botanicals to soothe and protect. Free from parabens and phthalates, it’s pure, potent, and honest—just like the hands that made it. #ArtisanalSkincare #Vegan
• •Inspired by Heritage. Crafted by Hand. Rediscover the lost art of grooming. At Enevoldsen Limited, we create vegan skincare and candles inspired by the memory of a jazz musician’s study—think aged cedarwood and rich tobacco. No synthetic fragrances, no compromises. Just pure, organic ingredients for a scent and feel that’s truly timeless. Shop our collection today.
• •A Story in Every Scent. From our family to yours, we believe that what you put on your body is as important as what you put in it. That’s why we trace our ingredients back to their roots—literally, to our small garden in Colorado. This season, we’re celebrating the earthy, grounding notes of vetiver and oakmoss in our newest candle. It’s more than a fragrance; it’s a memory waiting to be made. Discover the difference of true small-batch quality.
• •Tired of skincare with a chemical dictionary for an ingredients list? We are too. We keep it simple: organic, vegan, and handmade. That’s the Enevoldsen promise. #CleanBeauty #SustainablySourced #PalmFree