Brand Tone

Nostalgic, Whimsical, Artistic, Appreciative, Collectible-Focused, Enthusiast-Oriented, Celebratory, Gift-Oriented, Magical, Enchanting

Brand Values

• •Quality & Craftsmanship
• •Heritage & Tradition
• •Joy & Celebration
• •Artistry & Innovation
• •Customer Connection & Fandom
• •Integrity & Respect
• •Teamwork & Collaboration

Best Practices

• •Embrace Storytelling: Focus on the narratives behind the characters and collections. Use evocative language that transports the audience into the worlds these figures represent (e.g., "Step into the Hundred Acre Wood," "Relive the Hogwarts magic").
• •Highlight Artistry and Craftsmanship: Consistently use terms like "hand-painted," "meticulously crafted," "artist-designed," "intricate detail" to reinforce the quality and care put into each piece.
• •Invoke Nostalgia and Emotion: Connect with the audience's fond memories and emotional attachments to the characters and brands. Use phrases that evoke feelings of joy, wonder, and cherished moments. (e.g., "Remember the first time you saw...?"
• •Speak the Collector's Language (when appropriate): For specific collector-focused communications, incorporate terms like "limited edition," "rare find," "new arrival," "must-have for your collection," but ensure it remains accessible for gift-givers too.
• •Maintain a Positive and Joyful Voice: Align with Enesco's commitment to "bringing joy every day." Copy should be uplifting, celebratory, and focus on the delight and magic the products offer. Avoid overly technical or purely transactional language.

Social Perception

Trusted Source for Collectibles, High-Quality Products, Nostalgic Appeal, Gift-Worthy, Collector Community

Copy Examples

• •Headline: Relive the Magic: Your Favorite Characters, Artfully Brought to Life. Body: Discover the enchanting world of Enesco Studios, where timeless stories and beloved characters are transformed into exquisite collectibles. Each hand-painted figurine is a testament to artistry and a celebration of the joy these icons bring to our lives. Find your next treasured piece today.
• •Headline: Crafted with Heart, Gifted with Joy. Body: From the whimsical charm of Disney to the intricate details of Jim Shore's creations, Enesco Studios offers a unique collection of gifts that speak from the heart. Celebrate special moments and cherished memories with a handcrafted keepsake that will be adored for years to come.
• •Headline: The Art of Collecting: Where Passion Meets Perfection. Body: For the dedicated collector and the passionate fan, Enesco Studios presents figures of unparalleled quality and artistry. Explore our latest arrivals and rediscover classic favorites, each piece designed to capture the essence of the characters you love. Add a touch of wonder to your collection.
• •Headline: More Than a Figurine, It's a Memory. Body: Enesco Studios believes in the power of tangible memories. Our meticulously crafted collectibles are designed to evoke nostalgia and bring a smile to your face, reminding you of the stories and characters that have shaped your imagination. Start or expand your journey of joy with us.
• •Headline: Unwrap the Wonder: Exquisite Gifts for Every Occasion. Body: Searching for that perfect gift? Enesco Studios offers a dazzling array of handcrafted figurines and home décor that capture the spirit of celebration. With beloved brands and artistic designs, you’re sure to find a unique treasure that delights and inspires.