Brand Tone

aspirational, motivational, and community-oriented

Brand Values

• •Community
• •Quality and Performance
• •Motivation and Empowerment
• •Simplicity and Focus

Best Practices

• •Use "Team" and "Community" Language: Always favor inclusive and collective terms like "we," "us," "team," and "together" to reinforce the community value. Frame customers as members, not just buyers.
• •Lead with Motivation, Follow with Features: Start your copy with an inspirational or aspirational statement that connects with the customer's goals. Then, introduce the product features as the tools to achieve those goals.
• •Maintain an Active, Empowering Voice: Use strong, active verbs. Instead of "This shirt is made of...," try "We engineered this shirt to..." or "Conquer your workout with..." This creates a more dynamic and empowering tone.
• •Keep it Clean and Direct: Mirror the website's minimalist aesthetic in your writing. Avoid overly complex jargon, long paragraphs, and cluttered sentences. Be direct, clear, and confident in your messaging.
• •Create a Persona Document: Develop a simple internal guide that outlines the brand's voice, key messaging pillars, and a list of "do's and don'ts." For example: "Do: Use words like 'unleash,' 'elevate,' 'team.' Don't: Use words like 'cheap,' 'easy,' 'guarantee.'" This ensures anyone writing for the brand can maintain consistency.

Social Perception

Currently a blank slate, controlled entirely by the website image. Initial perception is professional, modern, and focused on a serious approach to fitness, but lack of social proof and community interaction might be noted.

Copy Examples

• •Your Goals. Our Gear. One Team. You bring the dedication. We provide the high-performance apparel to get you there. This isn't just a store; it's the start of your next personal best. Join the Energy Fitness Team today.
• •The Second Skin for Your Toughest Workouts. Engineered with moisture-wicking fabric that moves with you, not against you. Forget distractions. Forget limits. This is the gear that works as hard as you do. Focus on the lift, the run, the final rep. We'll handle the rest.
• •That moment when 'one more rep' becomes the only thing that matters. Fuel that fire. Our performance collection is designed for this exact moment. #EnergyFitnessTeam #UnleashPotential #FitnessGear
• •Welcome to the Team! Your journey starts now. You're in. Welcome to the Energy Fitness Team, where we believe progress is made together. We're more than just a brand; we're a community dedicated to pushing boundaries. To get you started, here's 10% off your first order. Let's achieve something great.
• •Built on Sweat and Community. Energy Fitness Team Store was founded on a simple idea: the right gear can unlock new levels of performance, and the right community can make the journey unforgettable. We create more than just fitness products; we create the uniform for a team of individuals united by the drive to be better every single day.