Brand Tone

friendly, quirky, and customer-focused, with a touch of humor

Brand Values

• •Customer Satisfaction
• •Affordability & Value
• •Quality Products
• •Hard Work & Dedication
• •Supporting UK Business
• •Reliability and Trust

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, humorous, expert, quirky) with examples of "do's and don'ts." Share this with anyone creating content.
• •Use "You" and "We" Consistently: Address the customer directly ("you," "your") and refer to the company as "we" to foster a personal and approachable connection, as seen in Energized Customs' "About Us" page.
• •Inject Personality (Authentically): Don't be afraid to let the brand's unique character shine through. If humor is part of the tone, use it naturally and appropriately for the audience and platform. Energized Customs does this well on their site and TikTok.
• •Prioritize Clarity and Helpfulness: While maintaining a specific tone, ensure the core message about products, services, and value is always clear, concise, and helpful to the customer.
• •Maintain Consistency Across All Channels: Whether it's the website, product descriptions, email newsletters, social media posts, or customer service interactions, the brand voice should feel familiar and consistent to build recognition and trust.

Social Perception

Positive: fast delivery, good product quality, competitive prices, and helpful customer service. Engaging & Approachable: humorous and personal

Copy Examples

• •Car making a funny noise? Don't let it become a horror story! Grab top-quality replacement parts from Energized Customs at prices that won't break the bank. Get your motor happy again!
• •Why pay main dealer prices when you can get the good stuff for less? At Energized Customs, we're all about awesome car parts without the scary price tag. Your wallet (and your car) will thank you!
• •From essential bits to shiny upgrades, we've got your car covered. Fast shipping, no-fuss returns, and a team that actually loves cars. That's the Energized Customs promise (plus a sprinkle of workshop banter!).
• •Keeping Britain's cars on the road without emptying your pockets! We're Energized Customs – your friendly, slightly quirky source for reliable auto parts. Let's get you sorted!
• •Spotted a problem? Need a part? We're the folks who get genuinely excited about getting you the right bit, fast. Energized Customs: Serious about parts, not so serious about ourselves. 😉