Brand Tone

Informative & Educational, Professional & Expert, Eco-conscious & Responsible, Approachable & Customer-Oriented, Innovative & Forward-Thinking

Brand Values

• •Sustainability & Environmental Responsibility
• •Innovation
• •Efficacy & Performance
• •Customer Comfort & Well-being
• •Transparency & Simplicity
• •Local Engagement

Best Practices

• •Prioritize Clarity and Education: Always explain the 'how' and 'why' behind the technology and its benefits in simple, understandable terms, even when discussing technical aspects. Avoid overly jargon-filled language unless addressing a purely technical audience.
• •Emphasize Eco-Benefits Authentically: Weave in sustainability messages naturally. Highlight the use of recycled materials, low VOCs, energy savings contributing to CO2 reduction, and the fight against urban heat islands. Back these claims with facts where possible (e.g., 'made with X% recycled materials').
• •Maintain a Professional yet Accessible Voice: While showcasing expertise and innovation, ensure the tone remains approachable and helpful. Use 'you' and 'your' to speak directly to the customer's needs and concerns.
• •Showcase Innovation with Purpose: When introducing new products or features (like the eggshell paint), clearly link the innovation to customer benefits (e.g., improved eco-friendliness, better performance) rather than just technical novelty.
• •Be Consistent Across All Channels: Ensure the tone and core messages are consistent across the website, social media, brochures, and customer service interactions. Regularly review content to maintain this consistency. Use a similar vocabulary and style guide.

Social Perception

Positive Customer Feedback, Recognized Innovator, Eco-Friendly Solution Provider, Growing Authority, Some Skepticism (General Cool Roof Market)

Copy Examples

• •Headline: Stay Cool, Save Energy, Protect the Planet. With Enercool. Body: Tired of sweltering summers and soaring energy bills? Enercool's innovative reflective roof paint actively cools your building by up to 6°C, reducing your reliance on AC by up to 40%. Our eco-friendly, award-winning formula, now with recycled eggshells, means a cooler home for you and a healthier planet for everyone. Discover the Enercool difference in Nantes today!
• •Headline: The Future of Cool is Here. And It's on Your Roof. Body: Enercool is leading the charge in sustainable building solutions. Our advanced cool roof technology, developed by thermal engineers, offers superior heat reflection and durability. From Nantes warehouses to your home, we provide expert advice and certified applicators for a seamless transition to a cooler, more energy-efficient space. Learn how our science-backed paint can transform your building.
• •Headline: Breathe Easy. Inside and Out. Body: Choose Enercool for a cooler building and a cleaner conscience. Our water-based, low-VOC paints significantly reduce indoor temperatures while minimizing environmental impact. We're committed to transparency, from our innovative use of recycled materials to our clear, measurable results. Join the Enercool community in Nantes and make a tangible difference.
• •Headline: Smart Investment. Tangible Comfort. Lasting Impact. Body: Enercool isn't just paint; it's a long-term solution for thermal comfort and energy savings. With a lifespan of over 10 years and a typical ROI in just 4 years, our cool roof system is a wise choice for homeowners and businesses in Nantes. Protect your roof, reduce your bills, and enhance your property's value with Enercool.
• •Headline: Join the Nantes Cool Roof Revolution! Body: From local homes to large industrial sites, Enercool is helping Nantes fight urban heat islands and embrace sustainable living. Our reflective paints are easy to apply and make a real difference. Got questions? Our friendly Nantes team is here to guide you every step of the way. Let's make our city cooler, together!