Brand Tone

Empowering & Confident, Supportive & Understanding, Direct & No-Nonsense, Problem/Solution Oriented, Appreciative & Community-Focused

Brand Values

• •Support (Physical & Emotional)
• •Inclusivity & Body Positivity
• •Quality & Durability
• •Performance & Functionality
• •Problem-Solving & Innovation
• •Customer Focus & Service

Best Practices

• •Speak Directly to Her Experience: Use language that resonates with the challenges and desires of well-endowed women seeking support (e.g., "finally find a bra that fits," "eliminate bounce," "workout in comfort").
• •Lead with Empowerment and Confidence: Frame messaging around what women *can do* with ENELL, rather than just focusing on the problem. Use strong, active verbs.
• •Maintain a Supportive and Understanding Voice: Acknowledge the journey many customers have been on to find a working solution. Use phrases that convey empathy and solidarity.
• •Be Clear, Direct, and Benefit-Oriented: While empathetic, don't shy away from being direct about the product's superior functionality. Clearly state the benefits: support, stabilization, security, comfort, no bounce.
• •Incorporate Customer Language and Stories (Authentically): Weave in phrases and sentiments from positive customer testimonials to build trust and relatability. Showcase real women and their achievements.

Social Perception

Lifesaver/Game-Changer, Trusted & Reliable, Specialized & Expert, Worth the Investment, Functional over Fashionable (for some), Community Builder

Copy Examples

• •Headline: Stop the Bounce. Unleash Your Workout. Body: Tired of compromising your intensity because your sports bra can't keep up? The ENELL SPORT Bra is engineered for unwavering support, giving C-cup and above women the freedom to move without limits. Experience the difference control makes. #ENELL #SupportUnleashed
• •Headline: Finally, a Sports Bra Built for You. Body: For too long, well-endowed women have had to choose between comfort and support. ENELL was born from the need for a bra that delivers both. Our patented design provides an unparalleled locked-in feel, so you can focus on your performance, not your bounce. Discover your perfect fit and conquer your goals. #ENELLSPORT #MadeForYou
• •Headline: More Than a Bra, It's Confidence. Body: Hear it from women just like you: "ENELL changed my life." It's not just about eliminating bounce; it's about reclaiming your ability to run, jump, and live actively with total confidence. What will you achieve with ENELL? #ENELLStories #EmpoweredByENELL
• •Headline: High Impact? High Support. No Questions. Body: HIIT, running, riding – whatever your passion, the ENELL SPORT bra is your unshakeable foundation. With front-closure convenience and posture-enhancing back support, we’ve got your back (and front). Don't let anything hold you back. #ENELLPerformance #NoBounce
• •Headline: The Support You Deserve. The Quality You Expect. Body: Designed by a woman who understood the struggle, ENELL is committed to exceptional quality and a fit that truly supports. Our NATUREXX® fabric wicks moisture while our unique construction keeps you secure and comfortable, workout after workout. Invest in your comfort, invest in ENELL.