Brand Tone

Trustworthy and Informative, Supportive and Caring, Professional and Scientific, Natural and Ethical

Brand Values

• •Quality
• •Transparency
• •Ethical Practices & Pricing
• •Customer-Centricity
• •Sustainability & Natural Approach
• •Innovation and Research
• •Social Responsibility/Welfare
• •Equality

Best Practices

• •Prioritize Education & Transparency: Always explain the 'why' and 'how' behind your products. Share information about sourcing, testing, and the benefits of CBD in clear, easy-to-understand language. Avoid jargon where possible or explain it clearly.
• •Emphasize Natural & Organic: Consistently use words like 'natural,' 'organic,' 'plant-based,' 'pure,' and 'Italian-grown hemp' to reinforce the brand's commitment to natural quality.
• •Maintain a Supportive & Empathetic Voice: Address customer pain points (stress, poor sleep, pain) with understanding. Frame CBD as a supportive tool for well-being rather than a miracle cure. Use phrases like 'we understand,' 'we're here to help,' 'discover your calm.'
• •Highlight Quality & Safety: Regularly mention certifications (GMP, GACP where applicable), third-party lab testing, and control over the production process to build and maintain trust.
• •Be Ethical and Approachable: Reflect the commitment to ethical pricing and customer-centricity in all communications. Ensure calls to action are inviting and that customer support channels are clearly visible and accessible.

Social Perception

Positive: Generally, customers perceive Enecta as a reliable provider of high-quality and effective CBD products. The brand is seen as trustworthy due to its transparency and ethical approach. Effective for Wellness: Users report positive outcomes for managing anxiety, stress, pain, and sleep issues. Good Value: The ethical pricing is appreciated by customers, making CBD more accessible. Responsive Customer Service: The availability and responsiveness of their customer support are valued.

Copy Examples

• •Headline: Rediscover Your Balance, Naturally. Body: Feeling overwhelmed by daily pressures? Our certified organic CBD oil is crafted with care from Italian-grown hemp to help you find calm and support your well-being. Transparently tested, ethically priced. Experience the Enecta difference.
• •Headline: Quality You Can Trust, From Seed to You. Body: At Enecta, we believe in complete transparency. We oversee every step, from cultivating our unique hemp strains in sun-kissed Italian fields to precise extraction. Discover pure, effective CBD designed for your peace of mind.
• •Headline: Sleep Better, Live Fuller. Body: Struggling with restless nights? Enecta’s CBD, rich in natural compounds, may help soothe your mind and promote a more restful sleep. Wake up refreshed and ready to embrace your day.
• •Headline: Your Partner in Natural Wellness. Body: We're more than just CBD. We're a community dedicated to supporting your journey to well-being. Explore our range of high-quality CBD oils and cosmetics, backed by science and a passion for nature’s best. Questions? Our team is here to help.
• •Headline: Ethical CBD, Accessible to All. Body: We're committed to making the benefits of premium CBD available without compromising on quality. Our vertically integrated approach means you get the best nature has to offer, at a fair price. Invest in your well-being, the Enecta way.