Tono de Marca

Sophisticated, Artistic, and Evocative; consistently refined and educated, using poetic and sensory-rich language that avoids casual or overly commercial phrasing, instead opting for a narrative style that tells a story and positions the brand as an authority on luxury fragrance and design.

Valores de Marca

• •Quality and Craftsmanship
• •Design and Aesthetics
• •Artistic Expression
• •Exclusivity
• •Tradition and Modernity

Mejores Prácticas

• •Prioritize Evocative Language: Always choose descriptive, sensory-rich words over simple, functional ones. Instead of "smells nice," use phrases that paint a picture, like "conjuring up spirituality" or "notes of fig will bring you to a Mediterranean island."
• •Tell the Story: Every piece of copy, from a social media caption to a product page, should connect back to the brand's core stories of travel, memory, and architectural inspiration. This narrative approach builds a stronger emotional connection than merely listing features.
• •Maintain a Refined Vocabulary: Avoid overly casual language, clichés, and aggressive sales tactics ("Hurry, sale ends soon!"). The tone should remain consistently elevated, sophisticated, and confident, reflecting the premium nature of the products.
• •Emphasize Craft and Origin: Consistently mention that the products are "handcrafted in Copenhagen" and born from a collaboration between design and perfumery experts. This reinforces the core values of quality, craftsmanship, and artistic integrity.
• •Let the Visuals and Scent Lead: The copy should complement, not overpower, the brand's strong visual identity. Keep text concise and impactful. Use the copy to explain the "why" and "how" behind the scent, trusting that the product's quality and the brand's aesthetic will speak for themselves.

Percepción Social

The public perception of En Doft™ is that of a premium, niche luxury brand, positioned at the intersection of design, art, and fragrance. It is seen as innovative and trend-aware within the lifestyle sector, appealing to design enthusiasts, individuals with high disposable income, and consumers who prioritize quality craftsmanship and unique, story-driven products. Its specialized nature distinguishes it from mass-market brands.

Ejemplos de Copy

• •Introducing INSULA MANE. A scent born from the quiet light of a Mediterranean morning. Notes of ripening fig and coastal salt air, captured to bring a serene atmosphere to your space. Handcrafted in Copenhagen. Discover the story at endoft.com. #EnDoft #ScentAsArt #ScandinavianDesign #LuxuryFragrance #NewScent
• •En Doft™: Where Scandinavian design and the art of French perfumery unite. We create more than fragrances; we craft atmospheres.
• •Your home is a gallery of your life. Why should its scent be an afterthought? En Doft™ fragrances are composed with the same intention as fine art and interior design. Experience AESTAS LIGURIA, a memory of the Italian Riviera in a bottle. Shop the collection.
• •Kindle the spiritual. DOMUS SANCTUS fills the room with the profound warmth of incense, rich amber, and sacred oud. Each candle is hand-poured in Copenhagen, using a proprietary blend of waxes for a clean, enduring burn. Allow the scent to unfold, transforming your home into a sanctuary of tranquility.
• •A Note from Our Perfumer | The Inspiration Behind Olibanum III