Brand Tone

Friendly, community-focused, enthusiastic, approachable, relatable, informal, interactive, and protective when addressing serious issues like botting.

Brand Values

• •Community-Centric
• •Quality and Protection
• •Accessibility
• •Transparency

Best Practices

• •Embrace the Community Language: Use terms and slang common within the K-pop collecting community (e.g., "pulls," "bias," "era," "comeback"). This shows authenticity and understanding of the target audience.
• •Prioritize Visual Storytelling: Complement copy with high-quality, aesthetically pleasing photos and videos that show the products in use with actual K-pop merchandise. This aligns with the visual nature of the hobby.
• •Maintain a Friendly and Approachable Voice: Use a conversational tone, ask questions to encourage engagement, and use emojis where appropriate to add personality. Respond to comments and DMs promptly and helpfully.
• •Be Transparent and Protective: When issues arise (like shipping delays or handling high-demand items), communicate clearly and proactively. Reinforce the message that the brand is on the side of genuine collectors, which builds trust.
• •Create a Brand Persona: Develop a consistent persona—think of the brand as a fellow knowledgeable and passionate collector who is excited to share the best supplies with their friends. This persona should guide all written communication.

Social Perception

Endo Collects is perceived positively as a reliable and go-to source for K-pop collecting supplies in the UK. Customers view them as trustworthy, committed to fair sales practices (e.g., preventing bots), and genuinely "for the fans." This perception fosters strong approval, trust, goodwill, and loyalty within the community.

Copy Examples

• •✨ NEW ARRIVAL! ✨ Your shelf is about to get a major glow-up. Introducing our ‘Starlight’ 9-Pocket Binder! With a holographic cover and ultra-clear, acid-free pages, it’s the perfect home for your precious collection. Tap to shop and give your cards the sparkle they deserve! #KpopCollection #PhotocardBinder #EndoCollects
• •IT'S BACK! 🔥 Our best-selling ‘Guardian’ photocard sleeves are back in stock. You asked, we listened! Grab yours before they disappear again. Happy collecting! 💖 #photocardsleeves #kpopsupplies #UKGroupOrder
• •The Guardian Premium Card Sleeves (100 Pack) Keep your collection in mint condition with The Guardian sleeves. Engineered for a perfect fit, these acid-free, non-PVC sleeves offer crystal-clear protection against dust, dirt, and damage. Ideal for double-sleeving, they are the trusted choice for dedicated collectors who value quality. Protect your pulls, preserve your memories.
• •Tired of waiting on expensive international shipping for your K-pop supplies? 😫 Endo Collects is your UK-based solution! We offer high-quality photocard sleeves, binders, and toploaders, shipped directly from the UK. Join our collector community and get your gear faster. Shop now!
• •Psst... A Special Treat Just for Our Subscribers!