Brand Tone

Holistic, Natural, Educational, Empowering, Artisanal, Slightly Spiritual/Bohemian

Brand Values

• •Health & Wellness
• •Natural & Organic Living
• •Mindfulness & Intentionality
• •Quality & Craftsmanship
• •Education & Transparency
• •Inclusivity & Community

Best Practices

• •Highlight Natural & Organic Benefits: Always emphasize the 'organic,' 'natural,' 'chemical-free,' and 'handcrafted' aspects of the products, reinforcing the value of purity and quality.
• •Educate & Empower: Continue creating content (blog posts, videos, informative social media posts) that educates the audience about the benefits of herbal alternatives and how to incorporate them into a wellness routine.
• •Showcase the Artisanal Touch: Emphasize the homemade and handcrafted nature of the products, fostering a sense of care and attention to detail.
• •Promote Mindful Consumption: Create content that encourages a conscious and intentional approach to smoking.
• •Foster Community & Inclusivity: Reflect the 'Black woman-owned' aspect by fostering a sense of community and inclusivity where appropriate.

Social Perception

Positive perception of product quality, growing brand awareness, and trusted source for natural smoking alternatives

Copy Examples

• •Discover the art of conscious smoking with our Organic Rose Petal Cones. A healthier, more intentional way to indulge.
• •Elevate your smoking ritual with our handcrafted herbal blends. Made with organic ingredients for a truly holistic experience.
• •Unlock the secrets of herbal smoking. Our blog explores the benefits of rose petal cones, mullein, and more.
• •Embrace a healthier lifestyle with Endlyss Indo. We're redefining the smoking experience, one organic petal at a time.
• •Each of our rose petal cones is meticulously handcrafted with love, ensuring a smooth, flavorful, and natural smoking experience.