Brand Tone

Personal, heartfelt, and creative, approaching customers with warmth and an emotional connection. On social media, it becomes more energetic, interactive, and community-focused, balancing professionalism with a deeply personal touch.

Brand Values

• •Personalization and Craftsmanship
• •Joy and Celebration
• •Quality and Curation
• •Community and Authenticity
• •Passion

Best Practices

• •Always Lead with "Why": Start with the emotional reason for the gift—celebration, love, appreciation—before detailing the product features. The brand connects through emotion, so the copy should too.
• •Use a Consistent "Heartfelt" Vocabulary: Create a list of on-brand words (e.g., thoughtful, lovingly, curated, heartfelt, special, joy, celebrate, handcrafted) and use them consistently across all channels to reinforce the brand's values.
• •Maintain the Founder's Voice: Write as if the founder, Kayla, is speaking directly to the customer. Use "we" and "our" to create a personal connection, and share behind-the-scenes content that reinforces the brand's authentic, small-business story.
• •Tailor the Energy to the Platform: While the core message remains the same, the tone's energy can shift. Keep copy for the website and emails more elegant and serene. On TikTok and Instagram, use more energetic, interactive, and community-driven language (e.g., questions, polls, shout-outs).
• •Focus on the Experience, Not Just the Product: Describe what the recipient will feel when they receive the gift. Instead of "This box has a candle and a diffuser," write "Give the gift of a peaceful afternoon with scents that soothe the soul." This transforms a product into a memorable experience, aligning perfectly with the brand's mission.

Social Perception

Largely positive, perceived as a trusted and high-quality small Australian business. Customers and fellow businesses appreciate its authenticity, relatability, and active community engagement, often sharing positive unboxing experiences of its beautiful and well-made products.

Copy Examples

• •Making moments memorable. ✨ Our lovingly crafted floral letters are more than just a gift; they're a personalized keepsake, designed to be treasured forever. Each one is hand-arranged with care, because we believe the best gifts come straight from the heart. Who would you give this to? #EndlessGiftingCo #HandmadeWithLove #PersonalisedGiftsAU
• •Thoughtfully Curated, Beautifully Given. Discover Gift Boxes That Tell a Story.
• •A little box of joy is waiting for you...
• •Headline: Celebrate Her With a Gift as Unique as She Is. Body: Finding the perfect gift can be hard, but we're here to make it easy. At Endless Gifting Co, we specialize in creating stunning, personalized gifts—from elegant dried florals to luxurious home & body packs. Support a small Australian business and give a gift that’s truly unforgettable. Shop now!
• •Indulge someone special with our Luxe Duo gift pack, a thoughtfully curated experience of scent and light. This beautiful set features our signature Arabella candle paired with a delicate floral reed diffuser. Each item is handpicked to create a moment of pure tranquility and elegance. It’s not just a gift; it's an invitation to relax, unwind, and feel cherished.