Brand Tone

Enthusiastic and Passionate, Informative and Knowledgeable, Community-Oriented and Friendly, Direct and Up-to-Date

Brand Values

• •Access and Availability: Striving to provide a wide range of manga, comics, and related merchandise to fans across Chile, through both online sales and physical stores.
• •Passion for Pop Culture: A genuine love for the worlds of manga, comics, movies, and figures, which they share with their community.
• •Customer Service: Being responsive and helpful through various channels, including WhatsApp and social media, and offering services like nationwide shipping and store pickup.
• •Community Engagement: Fostering a connection with the local fan community through their stores and online interactions.
• •Variety and Curation: Offering products from a diverse range of publishers and brands, catering to different tastes within the geek culture.

Best Practices

• •Know Your Audience, Speak Their Language: Use terminology, references, and a level of formality that resonates with comic and manga fans. Incorporate popular fandom slang where appropriate but naturally.
• •Maintain Enthusiasm and Passion: Let genuine excitement for the products and the culture shine through in every communication. Use exclamation points and enthusiastic adjectives moderately to convey energy.
• •Be Informative but Concise: Provide key details (series, volume, publisher) clearly. For social media, keep messages direct and engaging, leading them to the website for more in-depth information if needed.
• •Foster a Sense of Community: Use inclusive language ("fans," "nakama," "comunidad"). Encourage interaction by asking questions and responding to comments promptly and in a friendly manner.
• •Stay Current and Relevant: Keep up with new releases, trends in the manga/comic world, and even relevant internet memes or challenges (especially for TikTok) to keep the content fresh and relatable.

Social Perception

A Reliable Source for manga, comics, and related pop culture products in Chile, both online and through their physical locations. Up-to-Date with Trends. Engaged with the Fan Community. Accessible with multiple contact points, physical stores, and nationwide shipping.

Copy Examples

• •Instagram Post (New Manga Arrival): ¡ATENCIÓN FANS! 🔥 El último tomo de [Popular Manga Series] acaba de aterrizar en Encuadro Comics! 🚀 Sumérgete en la continuación de esta épica aventura. Unidades limitadas, ¡así que corre por el tuyo a nuestra web o visítanos en Providencia! #MangaNuevo #EncuadroComics #MustRead #[MangaSeries]
• •TikTok Video Script (Store Promotion): (Upbeat, trending music) Visual: Quick cuts of staff showing off new comics, manga, figures. Voiceover/Text Overlay: ¿Buscando tu próxima obsesión? 🤔 ¡En Encuadro Comics la encuentras SEGURO! 😉 Novedades, clásicos y esas joyitas difíciles de encontrar. ¡Te esperamos en Dos Caracoles, Locales 18A y 40B, o pide online! 📦 #ComicsChile #MangaChile #TiendaComics #EncuadroTeEspera
• •Facebook Ad (General Awareness): Tu universo de Manga y Cómics está en Encuadro Comics! 🌌 Desde los últimos lanzamientos de Japón hasta los clásicos de DC y Marvel. Figuras, películas y más. ✨ ¡Visita encuadrocomics.cl y descubre ofertas increíbles! Envíos a todo Chile. 🇨🇱 #EncuadroComics #FanáticosDelComic #MangaLover #CulturaGeek
• •Website Banner (Special Offer): ¡OFERTA FLASH! ⚡️ Llévate tus mangas y cómics favoritos con un [XX]% de descuento. Solo por tiempo limitado. ¡No te quedes sin los tuyos! 👉 Explora las ofertas en encuadrocomics.cl #OfertasComics #MangaEnOferta #EncuadroComics
• •Email Newsletter Snippet (Community Focus): ¡Hola, Nakama! 👋 Queremos contarte que llegaron nuevas figuras de [Popular Anime] y una reposición masiva de [Comic Publisher] que sabemos te encantará. 😍 Además, este sábado tendremos un evento especial en nuestra tienda de Dos Caracoles. ¡No faltes! Revisa todas las novedades aquí: [Link] #ComunidadEncuadro #Novedades #EventoComics