Brand Tone

Empowering, Conscious, and Approachable

Brand Values

• •Sustainability
• •Quality and Longevity
• •Female Empowerment and Confidence
• •Ethical Commitment

Best Practices

• •Always Weave in the 'Why': Never just sell a bikini; sell the mission. Every piece of copy, from a product description to a social media post, should connect back to the core values of sustainability, empowerment, or quality.
• •Speak Directly to Her: Use a 'you/your' narrative to create a personal connection. Frame the product benefits around how they will make the customer feel (e.g., 'Confidence looks good on you,' 'Feel good in what you're wearing').
• •Balance Aspiration with Authenticity: While the imagery is beautiful and aspirational, the language should remain approachable and grounded. Share the brand's journey, the materials' story, and the 'why' behind the company in a transparent way.
• •Educate, Don't Preach: Inform the audience about the benefits of ECONYL® and sustainable fashion in an inspiring, non-judgmental way. Position the choice to buy Encore as a positive step, not an obligation.
• •Maintain Consistency Across All Touchpoints: The empowering, conscious, and approachable tone must be present everywhere from the website and social media captions to automated email responses and direct customer service interactions. This builds trust and a cohesive brand experience.

Social Perception

that of a highly ethical, stylish, and premium swimwear company. It targets a conscious consumer who values sustainability and quality as much as aesthetics.

Copy Examples

• •From ocean waste to ocean-side elegance. Our [Product Name] bikini isn't just a swimsuit; it's a promise. Crafted from 100% regenerated nylon from reclaimed fishing nets, it’s designed to make you feel beautiful while we help keep our waters beautiful. Wear the change.
• •Meet the Catherine T. One Piece. Engineered with powerful, clean lines that sculpt and support, not constrict. It’s designed to celebrate your shape and move with you, from sunrise swims to sunset lounging. Because confidence is your best accessory.
• •Feel the difference of true quality. Our swimwear is created to last, using buttery-soft, sustainable fabrics that feel incredible against your skin. Invest in a piece that you'll love and wear for many summers to come. #EncoreSwim #SustainableLuxury
• •Introducing The Solstice Collection. Inspired by the sun-drenched days of summer, each piece is a celebration of enduring style and conscious creation. Discover new silhouettes and earthy tones, all crafted with our signature recycled materials. Your timeless summer starts now.
• •Our idea of a perfect day. What's one book you're packing for your next getaway? ↓