Brand Tone

Empathetic and Hopeful, Scientific and Innovative, Inspirational and Life-Changing, Authoritative yet Accessible, Positive and Uplifting

Brand Values

• •Improving Quality of Life
• •Scientific Innovation
• •Accessibility and Inclusion
• •Customer Empowerment
• •Authenticity (aspired)

Best Practices

• •Lead with Empathy, Support with Science: Always acknowledge the emotional aspect of color blindness while providing clear, accessible explanations of how the technology works. Avoid overly technical jargon unless explained.
• •Manage Expectations Carefully: While celebrating the "wow" moments, subtly weave in that individual experiences can vary. Emphasize the "assistive" nature rather than "curative." Highlight the 60-day money-back guarantee to build trust and lower the barrier to trial.
• •Use Storytelling – Especially User Journeys: Authentic testimonials (written and video) are powerful. Focus on the "before and after" of the EnChroma experience, showcasing specific details of what users can now see or do.
• •Maintain a Hopeful and Positive Outlook: The copy should always be uplifting and focus on the potential for an enriched life, even when discussing the limitations of the condition or the technology.
• •Be Visually Congruent: Ensure that the visuals accompanying the copy (especially on social media and the website) align with the emotional and transformative messaging. High-quality images and videos of people experiencing color are key.

Social Perception

Revolutionary and Miraculous (for many users), Source of Hope, Expensive and Potentially Overhyped (for skeptics or non-responders), Innovative and Tech-Forward, Socially Conscious (through accessibility programs)

Copy Examples

• •Headline: Unlock a World You've Never Seen. Body: Experience the vibrant hues of a sunset, the true green of a forest, the subtle shades in a loved one's eyes. EnChroma’s scientifically-engineered lenses can reveal a world of color. Discover what you've been missing.
• •Headline: See Their World Light Up. Body: Give the unforgettable gift of color. EnChroma glasses offer a chance to experience colors more vibrantly and distinctly. Perfect for the colorblind person in your life. Witness their first EnChroma moment.
• •Headline: The Science of Sight, The Joy of Color. Body: Powered by patented lens technology, EnChroma glasses are designed for red-green color blindness. It's not a cure, but for many, it's a revelation. Take our free color blind test and explore your possibilities.
• •Headline: Rediscover Art. Re-experience Nature. Body: From the rich palettes in a masterpiece to the diverse colors of a garden, EnChroma helps you perceive more. Join thousands who are seeing the world in a new light.
• •Headline (Short & Engaging for Social Media): More color. More life. ✨ Experience the EnChroma effect. #EnChromaUK #ColorForAll #SeeTheDifference