Brand Tone

Nurturing, Empathetic, and Conscious, with a Personal and Understanding touch, currently overlaid with a tone of Urgency due to the closing down sale.

Brand Values

• •Eco-Consciousness and Sustainability
• •Child Development and Support
• •SEN Inclusivity and Advocacy
• •Quality and Safety

Best Practices

• •Maintain Your "Why": Even in a closing-down sale, continue to communicate your core values. Remind customers *why* your products are special (eco-friendly, supportive, high-quality) alongside the discount information. This preserves brand equity for any future "repurposing."
• •Be Transparent and Authentic: Clearly explain the situation. Using phrases like "repurposing our brand" and "this isn't goodbye" is more authentic and reassuring to loyal customers than a simple "Closing Sale" message.
• •Center the Child: Keep the focus on the end-user: the child. Frame the sale as the last opportunity to provide these specific developmental and imaginative benefits to a child, rather than just a chance to get cheap products.
• •Use Consistent Language: Ensure the nurturing and empathetic language ("support," "nurture," "create," "imagine") is still present across all sale communications—from the website to emails—to maintain the brand's established personality.
• •Preserve Your Visual Identity: Continue using the same logos, color palettes, and photography style. A consistent visual look reinforces brand identity and professionalism, even when the business is in a state of transition.

Social Perception

Perceived as a trustworthy and high-quality provider of purposeful toys. Customers appreciate the craftsmanship and developmental benefits, and there is a strong, empathetic connection with the SEN community due to the personal story. Currently, the 'closing down' status generates a mix of disappointment from loyal customers and interest from bargain hunters.

Copy Examples

• •Our Final Chapter... For Now. To our wonderful Enchanted Family, we’re closing our doors and repurposing our brand. This isn't goodbye, but see you later. As we clear our shelves, enjoy up to 70% off our entire collection of eco-friendly wooden and sensory toys. Thank you for letting us be a part of your playtime. Grab a piece of the magic before it’s gone. Shop the Final Sale.
• •A heartfelt thank you & our biggest sale ever (up to 70% off).
• •Build Beautiful Memories, One Last Time. Beautifully crafted from sustainable wood, our stacking toy was designed to nurture fine motor skills and spark imagination. As we prepare for a new journey, this beloved classic is now 60% off. A perfect, lasting gift that’s safe for your little one and kind to our planet.
• •WE ARE REPURPOSING OUR BRANDS. Thank you for your support. Enjoy a final 70% off as we say farewell to Enchanted Toys in its current form.
• •The Support They Need, at a Price You Deserve. Our journey began with a personal mission: to provide supportive, high-quality sensory tools for families like ours. As we close this chapter, our entire "Enchanted Minds" collection is on sale. Find the perfect toy to help with focus, calm, and sensory development before they're all gone.