Brand Tone

Whimsical & Enchanting, Friendly & Relatable, Youthful & Playful, Passionate & Authentic, Appreciative & Customer-Focused

Brand Values

• •Quality & Durability
• •Handmade Craftsmanship
• •Style & Variety
• •Customer Satisfaction & Hair Health
• •Entrepreneurial Spirit & Passion
• •Community Engagement

Best Practices

• •Embrace "Enchanting" Language: Consistently use words like "magic," "enchanting," "whimsical," "sparkle," "dreamy," and "charm" to reinforce the brand's core theme.
• •Highlight Quality and Craftsmanship: Always mention the "unbreakable" nature, "handmade" quality, and "Made in the USA" aspect, as these are key differentiators and value propositions.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend. Use contractions, emojis where appropriate (especially on social media), and a warm, inviting tone.
• •Show, Don't Just Tell, the Passion: Infuse copy with the enthusiasm and passion of the founder. Share the "why" behind the brand – the desire to create perfect, stylish, and comfortable scrunchies.
• •Be Consistent Across All Channels: While the specific execution might vary slightly (e.g., more playful on TikTok, slightly more descriptive on the website), the core tone, values, and key messages should remain consistent to build a strong, recognizable brand identity.

Social Perception

Customers generally perceive Enchanted Scrunch positively, highlighting the high-quality products, cute and stylish designs, positive customer service, trustworthiness as a small business, effective social media presence, and good value.

Copy Examples

• •✨ Sprinkle a little magic into your day! ✨ Our new [Collection Name] scrunchies have arrived, blooming with enchanting patterns and colors. Handmade with love and our signature unbreakable charm, they’re ready to make your hairstyles sparkle. Which one are you wishing for? #EnchantedScrunch #NewCollection #HandmadeMagic #HairLove
• •Packing up some happy mail! 💖 Each Enchanted Scrunch is made to bring a smile (and hold your hair flawlessly all day!). Thanks for letting us add a touch of enchantment to your look, [Customer Tag/Name]! ✨ #EnchantedScrunch #SmallBusiness #PackingOrders #HandmadeWithLove #UnbreakableScrunchies
• •Meet your hair's new best friend! Our [Color/Pattern] Enchanted Classic scrunchie isn't just adorable – it's a little piece of everyday magic. Crafted by hand in the USA with the softest, most durable fabric, it promises to keep your ponytails perky and your buns beautiful, without a single snag. Experience the enchantment of a scrunchie that truly lasts.
• •Unlock Enchanting Savings! 💖✨ Don't Miss Our Magical Sale! Hey [Customer Name], get ready to treat your tresses! For a limited time, discover your new favorite unbreakable scrunchies at prices that feel like a fairy tale. Each one is handmade with passion, designed to add a pop of joy and a whole lot of hold to your day. Shop the magic now!
• •Tired of hair ties that snap and snag? 💔 Discover the Enchanted Scrunch difference! Our handmade, unbreakable scrunchies come in 250+ enchanting designs, ready to elevate your style and keep your hair happy. Gentle, durable, and oh-so-cute! ✨ Shop now and feel the magic. #EnchantedScrunch #HairAccessories #ProblemSolved #CuteScrunchies