Brand Tone

Artistic, Passionate, and Sophisticated

Brand Values

• •Artistic Excellence and Creativity
• •Quality and Freshness
• •Customer-Centricity and Memory-Making
• •Generational Expertise
• •Community Integration

Best Practices

• •Use Evocative and Sensory Language: Instead of "nice flowers," use words like "stunning," "imaginative," "vibrant," "lush," "sculptural," and "exquisite." Describe the textures, colours, and unique elements to paint a picture and appeal to the senses.
• •Tell a Story, Don't Just Sell a Product: Frame arrangements around the moments they will enhance—a celebration, a quiet thank you, a romantic gesture. Emphasize the brand's heritage and passion to build an emotional connection.
• •Highlight Artistry and Expertise: Consistently refer to the arrangements as "designs," "art forms," or "compositions." Mention the "artistic director" and "generational expertise" to reinforce the brand's premium, boutique positioning.
• •Maintain a Passionate and Personal Tone: Write as if you are sharing a deep love for flowers with the customer. Use phrases like "we are passionate about," "we believe in," and "our love affair with flowers" to make the brand feel human and authentic.
• •Align with a Sophisticated Aesthetic: Ensure that the copy's tone matches the high-quality visuals. The language should be as elegant and well-crafted as the floral designs themselves, avoiding overly casual slang or generic marketing phrases.

Social Perception

Overwhelmingly positive, perceived as highly creative, offering exceptional value, providing outstanding personal service, and consistently reliable and high quality.

Copy Examples

• •Your love story is a work of art. Your flowers should be, too. At Enchanted Rose, we go beyond the bouquet, weaving passion, imagination, and three generations of expertise into every arrangement. Let's create a masterpiece for your special day. Book a consultation with our artistic director, Leon. #EnchantedRoseNZ #AucklandWeddings #FloralArtistry #BoutiqueFlorist
• •Embrace the Season's Poetry. Our new collection captures the fleeting beauty of autumn with rich textures and bold colours. Each bouquet is a unique composition, passionately crafted to bring warmth and artistry into your home. Discover the collection.
• •Some moments don't need a reason. Make any day extraordinary with a gesture of pure beauty. Our designers pour their hearts into every posy, creating stunning arrangements that speak louder than words. Surprise someone special (or yourself). Same-day Auckland delivery available. #MakeItBeautiful #EnchantedRose
• •It's more than just flowers; it's a family passion. For over 30 years, our artistic director Leon Reynolds has been turning petals into poetry, continuing a legacy of floral artistry. This is our love affair with flowers, shared with you. #ThirdGenerationFlorist #PassionAndPetals
• •Dear [Client Name], Move beyond generic office arrangements and make a statement that reflects your brand's sophistication and creativity. At Enchanted Rose, we specialize in creating extraordinary floral designs that transform spaces and leave a lasting impression. From client launches to weekly lobby masterpieces, let us bring our artistic vision to your business. We would be delighted to discuss a bespoke floral plan for you.