Brand Tone

Sophisticated, Minimalist, and Aspirational.

Brand Values

• •Design Excellence
• •Attention to Detail
• •Quality and Craftsmanship
• •Uniqueness

Best Practices

• •Use Elevated Language: Consistently use a sophisticated vocabulary. Words like "curated," "distinct," "epitome," "ethos," and "finesse" reinforce the brand's premium positioning.
• •Focus on "Why," Not Just "What": Instead of just describing a door handle, describe the feeling or statement it creates. Frame the products as solutions for expressing a design vision, not just for opening doors.
• •Maintain a Minimalist Tone: Keep sentences clean, concise, and impactful. Avoid overly technical jargon or verbose descriptions. The copy should mirror the clean aesthetic of the products.
• •Speak to the Detail: Regularly use phrases that emphasize detail-orientation, such as "it's all in the details," "meticulously crafted," or "a study in form." This reinforces a core brand value.
• •Be Consistent Across Channels: Ensure the language used on the website's "About Us" page, in product descriptions, Instagram captions, and any partner marketing materials is perfectly aligned. This creates a cohesive and trustworthy brand identity.

Social Perception

As a new brand, ENCH has a limited but growing online footprint. The perception is that of a premium, boutique supplier for architectural and high-end residential projects. Its inclusion in curated retail stores like Avoca Interiors lends it credibility and places it alongside other reputable, design-focused hardware brands. The target audience is clearly professionals (architects, designers) and consumers with a significant interest and budget for interior design. The price points (e.g., handles ranging from $170 to $230 AUD) further solidify its position in the premium segment of the market. The overall perception is that ENCH provides the "finishing touches" for a sophisticated and cohesive design project.

Copy Examples

• •Texture and form in perfect unison. The Axel handle is not just an entryway; it's a statement of intent. For spaces defined by detail. #EnchDoorware #ArchitecturallyDistinct #InteriorDesign
• •Beyond Function. Discover a curated collection of interior doorware designed to be the artful centerpiece of your space. This is a better method to opening.
• •The epitome of sculpted form. The Arlo handle features a delicate, ergonomic curve that transforms each interaction into a tactile experience. Its refined silhouette exudes a quiet finesse, making it a defining piece of hardware for the modern home.
• •New Collection: The Details That Define Your Design
• •Your projects demand distinction. Our curated doorware was born from a dissatisfaction with the conventional. Collaborate with us to source architecturally unique hardware that aligns with your commitment to excellence.