Brand Tone

Transformative & Aspirational, Expert & Professional, Approachable & Friendly, Results-Oriented, Confident

Brand Values

• •Beauty Enhancement
• •Expertise & Quality
• •Customer Satisfaction & Confidence
• •Accessibility
• •Innovation

Best Practices

• •Develop a Bilingual Voice Guide: Document the brand's tone (Transformative, Expert, Approachable), key messaging points, common phrases, and hashtag strategy in both English and Spanish. Include do's and don'ts for language and style.
• •Audience-Platform Adaptation: While maintaining core values, slightly adapt the tone for each platform. For instance, TikTok can be more informal and trend-driven, while the website and professional communications maintain a more expert tone.
• •Consistent Visual Storytelling: Ensure that the visuals (photos, videos of transformations) consistently support the copy's message of quality, expertise, and positive change. The copy should enhance what the visuals depict.
• •Empowerment and Solutions-Focused Language: Frame copy around how Encanta Cejas solves beauty concerns and empowers clients (e.g., "Wake up with perfect brows," "Regain confidence"). Focus on benefits, not just features.
• •Monitor & Engage with Feedback: Actively monitor comments and reviews across all platforms (including addressing concerns like those on BBB). Use feedback to refine messaging and demonstrate that the brand listens and values its clients. Incorporate positive client language and testimonials into future copy where appropriate.

Social Perception

Positive (Client-Facing), Mixed (Formal Reputation), Growing Brand, Authority in Niche

Copy Examples

• •✨ Unlock Your Best Brows Yet! ✨ Introducing our new Nano Sculpting technique – for hyper-realistic, delicate strokes that redefine natural. Ready for the brows you've always dreamed of? Tap the link in bio to learn more & book your transformation! #EncantaCejas #NanoBrows #BrowTransformation #ExpertBeauty #MiamiBrows
• •Encanta Cejas: Where Artistry Meets Expertise for Your Most Radiant Self. Discover Our Services.
• •Keep That Salon-Fresh Glow! ✨ 15% Off Encanta Cejas Home Care Favorites.
• •Tired of your daily brow routine? Wake up with perfect brows every day! Encanta Cejas offers expert microblading and powder brow services for long-lasting, natural beauty. Book your free consultation in [City]! #PerfectBrows #MicrobladingExperts #EncantaCejas #[CityName]Beauty
• •From feeling 'meh' about her brows to absolutely OBSESSED! 😍 Watch [Client's Name]'s amazing Powder Brow journey with us! That smile says it all! 🙌 Ready for your own brow glow-up? DM us! #EncantaCejas #PowderBrows #ClientLove #BrowGoals #ConfidenceBoost #fyp