Brand Tone

Nurturing & Comforting, Empathetic & Supportive, Calm & Serene, Approachable & Gentle

Brand Values

• •Self-Care & Well-being
• •Relaxation & Stress Relief
• •Quality & Comfort
• •Sustainability & Responsibility
• •Gentleness & Safety
• •Connection & Kindness

Best Practices

• •Prioritize "You" Statements Focused on Comfort and Care: Address the reader directly and focus on how ENBRY can support their well-being and provide comfort (e.g., "Give yourself the gift of calm," "Experience the gentle embrace").
• •Use a Gentle and Empathetic Vocabulary: Incorporate words like "soothe," "calm," "gentle," "embrace," "nurture," "peace," "well-being," "relax," "unwind." Avoid overly technical or aggressive sales language.
• •Tell Stories of Relaxation and Self-Acceptance: Share scenarios or evoke feelings that resonate with the need for comfort and stress relief. Highlight the "embrace yourself" philosophy in practical terms.
• •Maintain Visual and Textual Harmony: Ensure the calm, serene, and nurturing tone of the copy is reflected in the accompanying visuals on the website and social media. Colors, imagery, and font choices should align with this feeling.
• •Emphasize Values Consistently: Subtly weave in brand values like sustainability, quality, and the importance of self-care into product descriptions, blog posts, and social media content to reinforce the brand's holistic approach.

Social Perception

Positive & Appreciative, Innovative in Self-Care, Trustworthy & Conscious, Focused on a Niche but Growing Market

Copy Examples

• •Headline: In a world that asks so much, find a moment to give back to yourself. Body: Introducing the ENBRY Weighted Blanket – a gentle hug for your body and soul. Let its calming embrace melt away the day's stress, inviting peace and deeper rest. It’s more than a blanket; it’s your personal sanctuary. #EmbraceYourself
• •Headline: Gift Yourself the Calm You Deserve. Body: Life is a whirlwind. ENBRY offers a pause button. Our thoughtfully crafted weighted blankets are designed to provide soothing comfort, helping you reconnect with your inner peace. Feel the gentle pressure, feel the calm, feel embraced.
• •Headline: Sustainable Comfort, Serene Nights. Body: Wrap yourself in the warmth of ENBRY. Made with eco-conscious materials and designed for your ultimate relaxation, our weighted blankets are a kind choice for you and the planet. Experience the gentle weight that soothes your nerves and lulls you into a restorative sleep.
• •Headline: More Than Just Sleep. It's About Embracing You. Body: ENBRY believes in the power of self-care. Our weighted blankets offer a comforting presence, whether you're unwinding on the sofa, meditating, or drifting off to sleep. It’s a simple way to say, "I value my well-being."
• •Headline: Your Daily Dose of Gentle. Body: In the quiet moments, when you need it most, let ENBRY be there. Our weighted blankets are like a constant, gentle reminder to breathe, relax, and embrace the present. Discover the soothing comfort that awaits.