Brand Tone

Artisanal, Welcoming, and Celebratory

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction & Service
• •Tradition & Heritage
• •Artistry & Aesthetics
• •Passion
• •Accessibility (Value for Money)

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your brand's tone (e.g., Artisanal, Welcoming, Reputable, Celebratory, Passionate). Provide examples of "do's and don'ts" for language, specific word choices, and sentence structure.
• •Emphasize Quality & Craftsmanship: Consistently use descriptive words that convey artistry, skill, high-quality ingredients, and the handmade nature of the products (e.g., "handcrafted," "masterpiece," "finest ingredients," "artisan," "exquisite," "pure taste").
• •Balance Prestige with Warmth: While highlighting accolades like "Hofleverancier" and champion awards, ensure the language remains inviting and friendly. Use welcoming phrases and focus on the joy and satisfaction the products bring to customers.
• •Incorporate Local Identity: Subtly weave in references to Lisse and the Bollenstreek where appropriate to reinforce community connection and local pride, without alienating a broader audience.
• •Be Consistent Across All Channels: Ensure the defined brand tone is reflected in all written communication – from website copy and product descriptions to social media posts, email newsletters, and even in-store signage. Regularly review content to ensure alignment.

Social Perception

Patisserie Vermeer is widely perceived as a top-tier patisserie offering exceptional quality and delicious products, go-to for special occasions, reliable & professional, artistic & beautiful creations and a local gem with wider appeal.

Copy Examples

• •Headline: Crafting Joy, One Masterpiece at a Time. Discover the Taste of Vermeer. Body: From award-winning classics to seasonal delights, every creation at Patisserie Vermeer is a blend of passion, artistry, and the finest ingredients. Visit us in Lisse or explore our webshop for your next moment of pure indulgence.
• •Social Media Post (with image of a stunning cake): Making memories sweeter. ✨ Our bespoke cakes are handcrafted with love and precision, perfect for your most cherished celebrations. What are you celebrating next? Let us create something unforgettable. #PatisserieVermeer #CelebrationCake #Lisse #BollenstreekDelights #ArtOfPastry
• •Product Description (for a seasonal pastry): Taste the [Season]! Our new [Pastry Name] is a delicate dance of [key ingredients/flavors], capturing the essence of [season] in every bite. Lovingly prepared by our master patissiers – a little piece of Bollenstreek sunshine. Available for a limited time!
• •Website 'About Us' Snippet: More than just a patisserie, Vermeer is a Lisse tradition. As a Purveyor to the Royal Household, we combine generations of Dutch pastry artistry with a passion for innovation. Step into our world of exquisite flavours and let us treat you like royalty.
• •Call to Action for Workshops: Unleash your inner patissier! Join Robin Peereboom, our award-winning pastry chef, for an exclusive chocolate workshop. Learn the secrets, taste the magic, and take home your own delicious creations. Book your sweet escape today! #VermeerWorkshops #ChocolateLovers #LisseExperience