Brand Tone

Artistic and Prestigious. The tone is sophisticated, passionate, and reverent towards the craft, conveying deep appreciation for materials, process, and the final product. Language is precise and descriptive, reflecting the voice of a master craftsman sharing his passion, focused on the fusion of high art with practical function.

Brand Values

• •Artisanal Craftsmanship
• •Exceptional Quality
• •Uniqueness and Exclusivity
• •Functional Art
• •Passion for the Craft

Best Practices

• •Prioritize "Art" and "Craft" in Your Vocabulary: Consistently use words like "artisan," "handcrafted," "masterpiece," "sculpted," "meticulous," and "heirloom." This reinforces the brand's core values. Avoid corporate or mass-market terms like "unit," "product line," or "fast."
• •Focus on Materials and Process: Tell the story behind each item. Describe the origin of the wood, the properties of the metal, and the techniques used to create it. This builds value and justifies the premium positioning, appealing to an audience that appreciates detail.
• •Maintain a Sophisticated and Respectful Voice: Communicate with the confidence of an expert, but with the passion of an artist. The tone should be elevated and professional, yet personal. When engaging on social media, be gracious, appreciative, and informative.
• •Let the Visuals Lead: Your products are highly aesthetic. Ensure that photography and videography are of the highest quality, reflecting the premium nature of the items. The copy should complement and enhance the visuals, not just describe them.
• •Embrace the "Functional Art" Mantra: Ensure this central theme is woven into all communications. Every piece of copy, from a product description to a social media post, should connect the beauty of the object with its excellence in performance. This duality is your unique selling proposition and must be consistently reinforced.

Social Perception

ENB Artisan is perceived as a top-tier, luxury artisan brand in the wet shaving community. Customers view themselves as collectors of fine instruments, respecting the brand for its build quality, aesthetic beauty, and performance. The price point is understood as a reflection of materials and intensive labor, positioning it as a premium, aspirational product.

Copy Examples

• •Introducing The Aegean. Carved from a single block of stabilized Aegean burl, its shifting patterns evoke the timeless currents of the sea. Paired with a precision-machined titanium head, it offers a balance and performance as flawless as its form. This isn't just a razor; it's a legacy in your hands. Where Art Meets Function.
• •The ENB Artisan "Graphite" Shaving Brush: Experience the synthesis of modern engineering and classic tradition. The 'Graphite' features a handle of polished Ebonite, a material prized for its deep luster and satisfying heft. Set with our finest 28mm Silver Tip badger knot, it generates a rich, luxurious lather with unparalleled ease. Each brush is hand-turned and finished by our master artisan, ensuring that your daily ritual is elevated to an art form. An instrument of impeccable quality for the discerning shaver.
• •A Work of Art, For Your Daily Shave.
• •More Than a Tool. A Masterpiece. Discover handcrafted shaving instruments built to last a lifetime.
• •Stop Shaving. Start an Experience. Your daily shave doesn't have to be a chore. With an ENB Artisan razor, it becomes a ritual. Feel the perfect balance of a handcrafted handle and the precision of a finely tuned blade. Upgrade your shave from a task to a moment of pure satisfaction. Explore the collection.