Brand Tone

Empowering and Confident, Fashionable and Stylish, Modern and Youthful, Supportive and Understanding, Inspirational and Aspirational, Friendly and Relatable

Brand Values

• •Celebrating Womanhood/Femininity
• •Body Positivity and Inclusivity
• •Comfort and Quality
• •Innovation
• •Empowerment
• •Fashion-Forward

Best Practices

• •Embrace 'Fabulous': Consistently weave in the concept of 'fabulousness' – not just as a word, but as a feeling of confidence, style, and self-assuredness.
• •Speak to Empowerment: Frame messaging around empowering women, celebrating their individuality, strength, and achievements, however big or small.
• •Highlight Comfort through Innovation: When discussing product features, always tie them back to the benefit of comfort, confidence, and how innovation enhances the wearer's experience.
• •Maintain a Positive and Uplifting Voice: Keep the language optimistic, supportive, and aspirational, reflecting the brand's aim to make women feel good inside and out.
• •Be Inclusive and Relatable: Use language and scenarios that resonate with the diverse experiences of modern Indian women, ensuring inclusivity in imagery and storytelling.

Social Perception

Premium and High Quality, Fashionable and Trendy, Trustworthy, Understanding of Indian Women's Needs, Empowering and Modern, Innovative, Value for Money (Mixed)

Copy Examples

• •Headline: Feel Fabulous. Feel You. Body: Your day is a masterpiece. Your lingerie should be too. Discover Enamor – where comfort meets chic, and every stitch is a celebration of you. #Enamor #FabulousEveryday
• •Headline: Innovation You Can Feel. Confidence You Can Wear. Body: Introducing the new Enamor 'Innovations' collection. Breathable fabrics, perfect fit, and technology that moves with you. Step into your power, effortlessly. #FabulouslyFuturistic #EnamorIndia
• •Headline: Beyond Basic. Beyond Beautiful. Body: Why just fit in when you were born to stand out? Enamor redefines athleisure, blending cutting-edge style with unparalleled comfort. Own your workout. Own your day. #EnamorAthleisure #OwnYourFabulous
• •Headline: Every Woman. Every Curve. Every Day. Body: We believe in lingerie that loves you back. Crafted with care for every Indian body, Enamor celebrates your unique shape with fits that feel custom-made. Because you deserve to feel supported and spectacular. #WeAreAllFabulous #EnamorLovesYou
• •Headline: From Sunrise to Spotlight: Your Comfort, Elevated. Body: Whether you're conquering the boardroom or owning your quiet moments, Enamor's loungewear and lingerie are designed for the life you lead. Experience exquisite comfort that makes every day feel a little more fabulous. #EnamorComfort #StyleMeetsSoul