Brand Tone

Joyful, Playful, Elegant, Timeless, Accessible, Approachable, Inspirational, Personal, Feminine, Delicate

Brand Values

• •Creating Joy
• •Danish Design & Craftsmanship
• •Quality Materials
• •Accessibility & Affordability
• •Versatility & Personal Expression
• •Sustainability (emerging)
• •Passion & Instinct

Best Practices

• •Prioritize 'Joy': Consistently weave in words and sentiments related to joy, happiness, delight, and celebration. This is the brand's core emotional selling proposition.
• •Balance Playful with Elegant: Ensure that while the copy is cheerful and highlights color, it also maintains an undercurrent of Scandinavian elegance, quality, and timeless design. Avoid overly casual or slangy language that might detract from the perceived quality.
• •Highlight Danish Design & Craftsmanship: Mentioning its Danish origins, design principles (like minimalism with a twist), and the care in craftsmanship (e.g., hand-painted enamel, quality materials like 18k gold-plated sterling silver) reinforces authenticity and value.
• •Emphasize Versatility and Personalization: Encourage customers to mix, match, and layer. Use language that empowers self-expression and the idea of jewelry as a personal story.
• •Maintain Accessibility in Language: While elegant, the language should remain clear, approachable, and inviting, reflecting the brand's aim to be accessible to a broad audience. Avoid overly technical jargon.

Social Perception

Positive, Desirable, Good Quality for Price, Stylish, Modern, Gift-Worthy, Associated with Color and Playfulness, Reliable, Reputable

Copy Examples

• •Headline: Add a Splash of Joy. Discover ENAMEL Copenhagen. Body: Handcrafted Danish design, where playful colors meet timeless elegance. Find your new favorite piece today and express your unique sparkle. Made with 18k gold-plated recycled sterling silver. Call to Action: Shop Now & Shine
• •Headline: Scandinavian Simplicity, Colorful Soul. Body: ENAMEL Copenhagen brings you jewelry that’s both minimalist and full of life. Perfect for everyday elegance or making a joyful statement. Explore collections designed to be mixed, matched, and loved. Call to Action: Explore the Collection
• •Headline: Your Daily Dose of Delight. Body: Why wait for a special occasion? ENAMEL Copenhagen offers beautifully crafted, affordable jewelry that brings a touch of Danish charm to every moment. Layer up your story with pieces that speak to you. Call to Action: Find Your Joy
• •Headline: Designed in Denmark, Made for You. Body: Experience the magic of hand-painted enamel and 18k gold-plated sterling silver. ENAMEL Copenhagen is all about quality you can feel and designs that make you smile. Call to Action: Discover a New Favourite
• •Headline: Gifts That Sparkle with Personality. Body: Looking for something special? ENAMEL Copenhagen offers a vibrant selection of unique jewelry, perfect for celebrating the ones you love. Give the gift of Danish design and joyful expression. Call to Action: Shop Gifts