Brand Tone

Sophisticated & Efficacious, Caring & Nurturing, Modern & Approachable (Social Media), Trustworthy & Transparent (Ingredients)

Brand Values

• •Naturality & Veganism
• •Efficacy & Quality
• •Science-Backed Solutions
• •Customer Care & Hair Health
• •Entrepreneurial Spirit & Connection (via Founder)

Best Practices

• •Prioritize Benefit-Oriented Language: Focus on what the product does for the customer's hair (e.g., restores strength, hydrates intensely, enhances brilliance) rather than just listing features.
• •Emphasize Natural & Scientific Credibility: Consistently mention natural ingredients, vegan formula, and the science-backed aspect of the products where appropriate.
• •Maintain a Luxurious yet Accessible Feel: Use evocative and positive adjectives (e.g., sublime, éclat, douceur, luminous) but ensure the overall message is clear and understandable.
• •Adapt to the Platform, Maintain Core Values: While TikTok can be more informal and trend-driven than the website, the core values of efficacy, natural ingredients, and hair health should still underpin the message.
• •Incorporate Customer Language (Subtly): Pay attention to how satisfied customers describe the products in reviews and testimonials (non-greasy, smells amazing) and subtly weave similar positive phrasing into marketing copy where authentic.

Social Perception

Positive Customer Feedback, Association with a Known Personality, Emerging Brand with Good Potential, Trust (with minor caution)

Copy Examples

• •"Formulated with innovative ingredients such as peptides and amino acids."
• •"Natural, vegan, and effective formulas."
• •"Sublime your hair, restoring strength, radiance, and softness."
• •"An intense bath of nutrition and repair."
• •"Don't forget to put your hair oil today ✨"