Brand Tone

Quality-Conscious, Caring/Passionate, Reliable/Trustworthy, Service-Oriented

Brand Values

• •Quality
• •Falcon Welfare
• •Expertise
• •Customer Satisfaction
• •Reliability

Best Practices

• •Prioritize Quality and Health: Make 'high-quality' and the 'health and performance of falcons' central to your messaging.
• •Maintain a Supportive and Service-Oriented Voice: Ensure the language is helpful and positions the brand as a supportive partner for falconers, highlighting efficient service and delivery.
• •Highlight the 'specially formulated' aspect of your products to emphasize quality and expertise.
• •Showcase customer testimonials and falcon health success stories to build trust and credibility.
• •Use visuals of healthy, well-cared-for falcons to reinforce the message of well-being.

Social Perception

Experts who care about the health and performance of falcons, positively viewed by enthusiasts due to the cultural significance of falconry in the UAE and Gulf region.

Copy Examples

• •Quality you can see, results you can trust.
• •Your Trusted Partner in Falcon Care.
• •We offer only the highest quality products, delivered swiftly across the Emirates.
• •We are committed to providing the best for your falcons, because their well-being is our priority.
• •We share your passion and provide the exceptional products your falcons need for optimal health and performance.