Brand Tone

Expert, scientific, and empathetic; communicating with authority and credibility, balanced with an understanding of customer frustration, empowering and solution-oriented.

Brand Values

• •Scientific Efficacy
• •Problem-Solution Focus
• •Targeted Personalization
• •Transparency and Education
• •Cruelty-Free and Safe Formulas

Best Practices

• •Lead with Science, Follow with Empathy: Always ground the product's benefits in scientific evidence (e.g., "powered by Redensyl," "clinically tested"). Immediately follow up by connecting this science to the emotional benefit for the user (e.g., "so you can finally stop worrying about hair fall," "for the confidence of healthy hair").
• •Champion the "Indian Hair" Angle: Consistently reiterate that the products are specifically formulated for the unique texture and challenges of Indian hair. This creates a strong niche and a feeling of being understood by the target audience.
• •Use the "Problem-Agitate-Solve" Framework: Start by stating a common hair problem (e.g., "Dandruff that won't quit?"). Agitate the problem by highlighting the frustration (e.g., "Flakes and itchiness can ruin your confidence."). Present your product as the definitive, science-backed solution (e.g., "Our Degrease Pro serum...").
• •Maintain the Expert Voice: Use confident, clear, and precise language. Avoid vague claims. Refer to the dermatologist founder and clinical testing to reinforce authority and build trust with every piece of content.
• •Empower, Don't Just Sell: Frame the narrative around giving control back to the consumer. The message should be that with the right tools and knowledge (provided by EnagenBio), they can achieve their hair goals. Use empowering language like "Unlock your hair's potential," "Take control of your hair health," and "Build your best hair."

Social Perception

Perceived as a high-quality, trustworthy, and effective brand, distinguished by its dermatologist founder, offering credibility. Customers are solution-seekers willing to invest in premium, science-backed products, finding value in the results.

Copy Examples

• •Don't just cover up hair fall. Target it at the root. Frustrated with seeing more hair in your brush? The problem isn't your hair, it's your follicle. Our Octapep Scalp Serum, formulated by dermatologists with 8 clinically proven actives like Redensyl and Procapil, reactivates dormant follicles to promote new, stronger growth. It's time to switch from temporary fixes to a real, science-backed solution. #EnhanceWithEnagen #HairGrowth #ScienceOfHair
• •Years of color, heat, and pollution have damaged your hair's core. Our 3-Step Hair Repair System is your comeback. Step 1: Our Melt-in-Balm shields and repairs. Step 2: The Cleanser gently purifies without stripping. Step 3: The Duo-Conditioner deeply hydrates. 92% saw damage repair after one use. This isn't magic, it's science. Reclaim your hair's health with EnagenBio.
• •EnagenBio | Dermatologist-Formulated Hair Care. Science-Backed Solutions for Indian Hair. Tired of products that don't work? We target the root cause of hair fall, frizz & damage. Shop our clinically tested serums & cleansers. Free from sulphates & silicones.
• •A Note from Our Founder, Dr. Manjot: As a dermatologist, I saw countless patients struggling with the unique challenges of Indian hair. I knew there had to be a better way than the superficial solutions on the market. That’s why I created EnagenBio—to bring the power of clinical science to your shower. Our goal is simple: to give you hair that is not just beautiful, but truly healthy, from the follicle up.
• •What's your biggest hair challenge? [Frizz & Dryness] vs. [Hair Fall]. No matter the challenge, the solution starts with understanding the science. Our formulas are designed to solve the root problem. Swipe up to discover the right solution for you.