Brand Tone

Authoritative, trustworthy, and premium, emphasizing scientific validation and natural purity.

Brand Values

• •Quality & Authenticity
• •Health & Wellness
• •Trust & Expertise
• •Nature & Purity
• •Customer Efficacy

Best Practices

• •Prioritize Scientific Validation: Consistently mention UMF™ certification and any relevant scientific backing or pharmacist recommendations to reinforce expertise and trustworthiness.
• •Highlight Purity and Origin: Emphasize the New Zealand origin and the natural, pure qualities of the honey in all communications.
• •Focus on Tangible Benefits: Clearly articulate the health benefits (e.g., immune support, throat soothing, energy) using clear and direct language, supported by testimonials where appropriate.
• •Use Trust-Building Language: Incorporate words and phrases that inspire confidence, such as "guaranteed," "authentic," "certified," "expert-selected," and "scientifically proven."
• •Address Concerns: Acknowledge and address any potential customer concerns, such as packaging issues, transparently.

Social Perception

A premium, health-focused brand that is trusted for its quality, authenticity, and effectiveness.

Copy Examples

• •"MIS Manuka Honey: UMF™ certified for guaranteed potency and purity, sourced directly from New Zealand."
• •"Pharmacist-recommended for natural immune support and throat relief."
• •"Experience the benefits of authentic Manuka honey, backed by scientific research and trusted by athletes."
• •"Each batch is UMF™ certified, guaranteeing its potent and pure properties to help you live healthier and happier."
• •"Trusted by health professionals and athletes alike."