Brand Tone

Friendly, community-oriented, and genuinely enthusiastic.

Brand Values

• •Handmade Quality
• •Affordability
• •Community
• •Customer-Centricity
• •Family-Inspired

Best Practices

• •Stay Personal and Approachable: Continue using a conversational and friendly tone in all communications. Signing off with a personal touch, like "- Emzo," reinforces the small business, human-to-human connection.
• •Emphasize "Handmade" and "Community": These are powerful differentiators. Consistently use words like "handmade," "crafted with love," "community," and "our little family" to reinforce your core values.
• •Involve Your Audience: Continue to actively solicit customer opinions through polls, questions, and interactive content. This not only provides valuable feedback but also strengthens the community feel and makes customers feel valued.
• •Showcase the "Why": Regularly share the story behind the brand—the inspiration from Emma and Zoe. This personal narrative is a key part of your brand identity and creates an emotional connection with your audience.
• •Maintain Visual Consistency: Ensure that the photography and visual elements across all platforms reflect the brand's personality: bright, cheerful, and focused on the product's charm and quality. This visual tone should match the written tone.

Social Perception

Positive, viewed as a provider of high-quality, affordable, handmade accessories with an engaged and loyal customer base. Seen as a cherished small business.

Copy Examples

• •Spotted: Your new favorite accessory! 🎀 Our latest collection of handmade bows just dropped, and we can't get enough of these gorgeous prints. Perfect for adding a pop of color to any outfit. Tap the link in our bio to shop the newness! #emzobows #handmadebows #shopsmall #newarrivals #bows
• •Get ready to stock up! 🎉 Our summer sale is ON! For a limited time, enjoy special prices on all your favorite bows and accessories. It's the perfect time to treat yourself or a loved one. Head over to our website and fill your cart with joy! #emzobows #summersale #handmade #bowsale #accessorize
• •A little peek at the magic behind our bows! ✨ Each one is handmade with love and a whole lot of care. Which fabric is your favorite? Let us know in the comments! 👇 #emzobows #handmade #smallbusiness #processvideo #bows
• •We're Back! And Better Than Ever. Explore Our New Collection of Beautifully Handmade Bows, Crafted Just for You.
• •We need your help! We're planning our fall collection and can't decide between these two stunning fabrics. Head to our Instagram stories to cast your vote and help us create something beautiful together. Your opinion matters! #emzobowscommunity