Brand Tone

Promotional and Urgent, Benefit-Oriented, Reassuring (Service-wise), Direct and Assertive

Brand Values

• •Accessibility to Relief
• •Customer Convenience
• •Value for Money
• •Improved Quality of Life
• •Efficacy and life improvement

Best Practices

• •Maintain a Sense of Value and Urgency: Consistently highlight sales, discounts (like '50% OFF'), and limited-time offers to encourage immediate purchase, but ensure these are genuine.
• •Reinforce Trust and Convenience: Regularly mention key service benefits like free/fast shipping, secure payments, return policies, and customer support in varied communications.
• •Use Testimonials Strategically: Integrate customer quotes that echo the brand's core message of relief and life improvement across different platforms (if social media is developed) and product pages.
• •Ensure Clarity and Honesty in Disclaimers: While being promotional, always include necessary disclaimers regarding health claims clearly and transparently, as currently practiced.
• •Focus on Benefits: Highlight the specific benefits customers can expect to receive from your products, such as pain relief, increased mobility, or improved quality of life. Use vivid language to describe these benefits in a way that resonates with your target audience.

Social Perception

A provider of accessible, convenient, and valuable health and wellness solutions that improve the quality of life for its customers by alleviating pain and discomfort.

Copy Examples

• •50% OFF SUMMER SALE - TODAY ONLY 🇮🇳
• •Soothe, Recover & Improve Circulation.
• •Free & Fast Shipping All Over India
• •100% Secure Online Payments
• •I sleep peacefully and wake up without pain now.” - Imran K., Hyderabad.