Tono de Marca

Whimsical, Heartfelt, and Simple.

Valores de Marca

• •Charm and Delight
• •Thoughtful Gifting
• •Sustainability
• •Simplicity

Mejores Prácticas

• •Lead with Emotion: Always start with the feeling you want to evoke—joy, warmth, nostalgia, or delight. Use words like "charming," "magical," "heartfelt," and "delight."
• •Embrace Simplicity: Keep sentences clear and concise. Avoid complex jargon or overly commercial language. The product's charm should speak for itself.
• •Tell a Micro-Story: Frame each product as part of a small story. Who is the bear? What occasion is he celebrating? This adds a layer of personality and depth.
• •Highlight Thoughtfulness: Consistently position the products as ideal gifts. Use phrases like "the perfect little something," "a thoughtful gesture," and "for someone special."
• •Weave in Core Values: Subtly mention key values when relevant. If a product uses recycled paper or eco-friendly ink, mention it. Always refer to the packaging as "sustainable" or "eco-friendly" to reinforce that brand value.

Percepción Social

Due to the lack of reviews and social media presence, public perception is difficult to measure directly. The perception is currently shaped entirely by the brand's self-presentation on its website. An inferred perception would be that of a small, niche, perhaps artist-run business specializing in a specific aesthetic. Customers are likely individuals in Germany looking for unique, charming stationery for personal use or as small gifts, who appreciate illustration and sustainable packaging.

Ejemplos de Copy

• •Send a hug in a box. Our Bear Gift Set is here to bring a smile to someone's face, with four charming postcards and a magical notepad for little thoughts and big dreams. Packed with love in a sustainable box, it’s the perfect way to say you care.
• •Little notes, big smiles. Discover the charming world of emu cartoleria and find the perfect illustrated gift to delight young and old.
• •At emu cartoleria, we believe in the simple power of a handwritten note. Our whimsical bear illustrations are designed to capture a little moment of joy, perfect for sharing with the ones you love. Every item is a small treasure, created to connect and delight.
• •A new friend is here! Say hello to our latest bear.
• •Thank you for your order! Your little box of happiness is being prepared and will soon be on its way to you. We hope our bear brings as much joy to you as it does to us.