Tono de Marca

Whimsical, Friendly, Cute-Spooky, Enthusiastic, Nostalgic

Valores de Marca

• •Creativity & Originality
• •Customer Focus & Service
• •Passion for Themes
• •Quality
• •Community Connection

Mejores Prácticas

• •Create a Brand Voice Guide: Document key tone words (e.g., whimsical, friendly, cute, spooky, enthusiastic), preferred vocabulary (e.g., "Sproutlings," "ghoulfriends," "spooky cute"), and things to avoid (e.g., overly formal language, truly scary or offensive content).
• •Embrace Emojis and Playful Language: Use relevant emojis (👻🎃🦇✨) and lighthearted interjections or wordplay that align with the "cute" and "playful" aspects of the brand. Keep it authentic to the brand's personality.
• •Tell a Story (Even a Small One): Infuse product descriptions and social media posts with a touch of narrative or personality, connecting them to the overarching themes of cuteness, spookiness, or the inspiration behind the design (like Lindsay's cats or love for Halloween).
• •Engage Directly and Personally: When responding to comments or creating direct-to-camera content (like on TikTok), maintain a friendly, approachable, and enthusiastic tone, directly addressing the audience as Lindsay often does.
• •Visual and Verbal Consistency: Ensure the copy's tone matches the visual aesthetic. If the visuals are bright, cute, and spooky, the language should reflect that same energy and style. Avoid a mismatch where cute visuals are paired with overly serious or dry text.

Percepción Social

Positive & Adored, Unique & Niche, Good Quality & Service, Fun & Joyful

Ejemplos de Copy

• •(Instagram Post for a New Ghost-themed Sweater): "Boo! 👻 Our new Ghostly Hugs sweater is here to keep you cute and cozy all season long. Snuggle up with these friendly spirits – they promise no scares, only style! Shop the spookiness now on emandsprout.com! #EmAndSprout #GhostSweater #SpookyCute #HalloweenEveryday #CuteAndCozy"
• •(Facebook Ad for Bat Accessories): "Feeling a bit batty? 🦇 Our new collection of adorable bat wing hair clips and celestial bat necklaces just flew in! Perfect for adding a touch of whimsical spookiness to your everyday look. Don't let these cuties fly away – catch yours at Em & Sprout! #EmAndSprout #BattyForBats #CuteGoth #WhimsicalAccessories #SpookyStyle"
• •(Product Description for a Pumpkin Beret): "Top off your look with a sprinkle of pumpkin magic! Our bestselling Pumpkin Patch Beret is lovingly crafted for all you Halloween-hearted souls. Whether it's October or just a Tuesday, let your spooky spirit shine. Warning: may cause excessive compliments and a craving for pumpkin spice! 😉 #EmAndSprout #PumpkinEverything #CuteHalloween #BeretStyle #WhimsicalWear"
• •(TikTok Video Script Snippet - Owner showing new enamel pins): "Hey Sproutlings! Lindsay here, and I'm SO excited to show you our latest batch of shiny little treasures! ✨ Look at this grumpy-cute goblin pin – and this sparkly potion bottle! Which one is your instant fave? Let me know in the comments and find them all on our site! #EmAndSprout #EnamelPins #NewCollection #KawaiiSpooky #PinCollector"
• •(Email Newsletter Subject Line for a Sale): "🎃 Spooktacular Savings Are Here, Ghoulfriends! 👻 Don't Miss Out!" (Email Body Snippet): "Hey there, fellow lover of all things cute and creepy! Get ready to treat your spooky self because our much-awaited sale has landed! From adorable ghostie robes to charming cryptid keychains, find your next favorite treasure at prices that won't make you scream (unless it's with delight!). Happy haunting... and happy shopping!"