Brand Tone

Elegant & Aspirational, Accessible & Friendly, Trustworthy & Quality-Focused, Feminine & Empowering, Contemporary & Trendy

Brand Values

• •Quality
• •Beauty & Self-Esteem
• •Accessibility
• •Customer Care
• •Passion for Jewelry
• •Trend Awareness

Best Practices

• •Always Weave in Quality Cues: Consistently mention aspects like 18k gold plating, hypoallergenic, 1-year warranty, or hand-finished to reinforce the brand's commitment to quality and build trust.
• •Balance Elegance with Warmth: Use sophisticated language when describing the jewelry's aesthetics but maintain a friendly, approachable tone in calls to action, customer interactions, and general communications. Emojis can be used judiciously on social media to add warmth.
• •Focus on the Feel-Good Factor: Connect the jewelry to emotions. Emphasize how the pieces can make the wearer feel beautiful, confident, special, or empowered, rather than just describing the product features.
• •Be Visually Consistent with Your Words: Ensure the language used in captions and descriptions complements the visual style of your product photography and branding. If the visuals are elegant, the copy should echo that.
• •Create a Simple Style Guide: Document key brand phrases, a list of do's and don'ts for language (e.g., always friendly, never slangy), and the core values to be reflected. This helps ensure anyone writing copy for the brand stays on the same page.

Social Perception

Positive, Desirable, Appreciation for Quality Details, Good Customer Interaction, Seen as a Go-To for Stylish Semijoias

Copy Examples

• •✨ Illuminate your every day. ✨ Discover our new collection, crafted with love and 18k gold plating for that lasting glow. Hypoallergenic and designed to make you shine. Which piece speaks to you? Explore now (Link in Bio). #SalDaTerraSemijoias #NewCollection #Elegance
• •You deserve a little sparkle. ✨ Treat yourself to timeless elegance with Sal da Terra Semijoias. Quality you can feel, beauty you can't ignore. P.S. All our pieces come with a 1-year warranty! Shop your new favorite: [Link to Website]
• •From desk to dinner in a flash! 💫 Just add our [Product Name] earrings for an instant touch of chic. Hypoallergenic & super light! 😉 #JewelryHack #StyleTip #SalDaTerra #SemijoiasDeLuxo
• •Sal da Terra Semijoias: Elevate Your Style. Discover beautifully crafted, hypoallergenic semi-precious jewelry with a 1-year warranty. Shine with confidence.
• •💖 A Special Sparkle Just For You | Discover Our Latest Arrivals! (Body snippet): Hello [Customer Name], find the perfect piece to express your unique style. At Sal da Terra, we believe in quality that shines and designs that inspire. Explore our newest semi-precious treasures, all hypoallergenic and backed by our 1-year guarantee.