Brand Tone

enthusiastic, informative, and fan-centric

Brand Values

• •Creativity and Collaboration
• •Fandom Celebration
• •Quality and Authenticity
• •Global Reach

Best Practices

• •Stay Fan-Focused: Always communicate with the passion and knowledge of a true fan. Use insider language and show genuine excitement for the products and the franchises they represent.
• •Be Transparent and Proactive: To counteract negative perceptions about shipping, be overly communicative about pre-order timelines, shipping updates, and potential delays. A dedicated FAQ page or regular updates on social media can build trust.
• •Highlight Quality and Exclusivity: Emphasize that empty.tokyo is the official source for these products. Use phrases like "official merchandise," "authentic collectibles," and "exclusive collaboration" to underscore the value of purchasing directly from the brand.
• •Maintain Visual Consistency: Continue to use high-quality, clean, and vibrant product photography across all platforms. The visual presentation should reflect the premium nature of the collectibles.
• •Engage with the Community: Actively respond to comments and questions on social media. Share user-generated content (with permission) to build a sense of community and show appreciation for your customers. This will help foster a more positive and engaged customer base.

Social Perception

Recognized as a provider of desirable, high-quality merchandise for popular franchises, but also perceived by some as unreliable in shipping and customer service due to past issues, leading to caution among potential buyers.

Copy Examples

• •From the screen to your shelf! ✨ Our new 'HUNDRED LINE -Final Defense Academy-' acrylic stands are here to bring the action home. Pre-order now and let your favorite characters stand guard on your desk! #HundredLine #AnimeMerch #EmptyTokyo
• •empty.tokyo: The official home for authentic character goods. We transform your favorite anime and game moments into high-quality collectibles. Explore our latest arrivals.
• •We've teamed up with the legendary Okawa Bukubu to bring you a 'Persona 3 Reload' collection like no other! These quirky and lovable designs are a must-have for any fan. Shop the exclusive collaboration now!
• •Calling all 'Danganronpa' fans! Can you handle this level of despair (and cuteness)? Our new line of character goods is available now. Limited quantities—don't miss out! #Danganronpa #SpikeChunisoft #Gaming
• •The wait is almost over! Pre-orders for the 'Xenoblade Chronicles 3' acrylic stand collection close next week. Secure yours today and be among the first to receive them. Thank you for your continued support!