Your Brand Voice

    Brand Voice Analysis

    Analysis Details

    Brand:Empty Chair Publisher
    Language:en

    Brand Tone

    Empathetic professionalism and approachable expertise.

    Brand Values

    • Scientific Rigor
    • Emotional Accessibility
    • Humanism & Empathy
    • Authenticity

    Best Practices

    • Lead with Empathy, Support with Science: Always start with a compassionate and understanding statement that acknowledges the reader's emotional world. Follow up with the evidence-based, expert information that provides the solution or insight.
    • Use "You" and "We": Address the reader directly ("You") to create a personal connection. Use "We" to refer to the publisher, reinforcing the idea of a dedicated, unified team behind the work.
    • Tell the "Why": Don't just sell a book; sell the mission. Every piece of copy should connect back to the core value of creating a more "emotion-friendly" world. Explain why this work matters.
    • Maintain a Clean and Professional Aesthetic: The visual branding should match the tone. Use high-quality images, clean fonts, and a consistent color palette to reflect the brand's professionalism and create a sense of calm and clarity.
    • Be Authentically Human: Continue sharing personal insights and stories (like in the "About Us" section). An occasional quote that moved the team or a brief, personal reflection on an emotional topic can reinforce the brand's humanity and relatability without sacrificing professionalism.

    Social Perception

    Among academic and therapeutic communities, Empty Chair Publisher is perceived as a credible and specialized source for literature on Emotion-Focused Therapy and a trustworthy resource. Outside this niche, the brand has very low mainstream visibility.

    Copy Examples

    • Are you ready to deepen your EFT practice? Our Therapist's Handbook in Emotion-Focused Therapy takes you inside the therapy room, offering practical, clinician-focused insights into working with self-criticism, trauma, and complex emotional states. Written by therapists, for therapists. Link in bio to equip your practice. #EmotionFocusedTherapy #Psychotherapy #EFT #MentalHealthPros
    • Parenting is filled with emotions—both yours and your child's. What if you had the tools to navigate them with confidence? 'Emotion Focused Skills Training For Parents' is a guide to building stronger connections and fostering resilience in your family. Make your home an emotion-friendly place. Learn more. #ParentingSkills #EmotionalWellness #FamilyHealth #ConnectedParenting
    • We're often told to suppress or ignore big feelings. But at Empty Chair Publisher, we believe emotions are our most important guides. They signal our needs and drive us toward connection. Our mission is to provide tools to understand your emotions, not just dismiss them. Explore our books and start your journey to a more emotion-friendly life. #EmotionalIntelligence #MentalHealth #KnowYourself
    • Join the founders of Empty Chair Publisher for an exclusive online workshop on Emotion-Focused Skills Training (EFST). This session is designed for mental health professionals seeking to enhance their toolkit for working with families. We will explore core EFST interventions and provide practical guidance for clinical application. Limited spots available. Register now to elevate your practice. #ProfessionalDevelopment #CEUs #TherapistTraining #EFST
    • We started Empty Chair Publisher for a simple reason: we are psychologists with an endless passion for emotions. We know that understanding our feelings is the key to a healthier life and stronger relationships. We're not just a publishing house; we're a small team dedicated to bringing scientifically-backed, compassionate resources from our office to your bookshelf. Welcome to our community.

    AI for SEO-Optimized Listings
    List smarter, rank higher, sell more—with AI

    Dondo's AI lets you generate SEO-friendly listings with high-converting copy and social-ready posts—so you can scale faster, appear high in search results, and sell more.
    Start your free trial
    Cancel anytime. Only pay if you love it.