Brand Tone

Elegant & Sophisticated, Romantic & Personal, Professional & Trustworthy, Approachable Luxury

Brand Values

• •Quality & Craftsmanship
• •Personalization & Storytelling
• •Exceptional Customer Experience
• •Timelessness with a Modern Sensibility
• •Attention to Detail

Best Practices

• •Use Elegant and Evocative Language: Incorporate words like "exquisite," "curated," "bespoke," "cherished," "timeless," "artistry," and "heirloom" to reflect the brand's sophisticated and romantic nature.
• •Focus on Storytelling and Emotion: Frame stationery not just as paper, but as a crucial part of the wedding experience that "tells your story" and creates lasting memories.
• •Highlight Quality and Craftsmanship: Subtly weave in mentions of premium materials, printing techniques (like letterpress), and attention to detail to reinforce the value and luxury of the products.
• •Maintain a Warm and Supportive Voice: While sophisticated, the tone should remain approachable and helpful, assuring clients that the process is enjoyable and stress-free, reflecting the excellent customer service praised in reviews.
• •Ensure Visual and Textual Cohesion: All copy, whether on the website, social media, or in emails, should align with the brand's visual identity – which is elegant, refined, and detail-oriented. The words should match the beauty and quality of the images presented.

Social Perception

Highly Recommended, Trusted Partner, Creator of Beautiful, High-Quality Stationery, Synonymous with Excellent Customer Service

Copy Examples

• •Instagram Post (Image: Close-up of an intricate letterpress invitation with a wax seal): Text: "More than just an invitation, it's the first tangible whisper of your forever. ✨ Let us help you craft the exquisite details that tell your unique love story. Discover the artistry of Empress Stationery. #WeddingInvitations #LuxuryStationery #HeirloomQuality #EmpressStationery #SettingTheTone"
• •Website Banner (Homepage): Text: "Your love story, beautifully told. At Empress Stationery, we believe your wedding paper is an experience, a cherished keepsake. Explore our curated collections and begin your journey to exquisite, personalized invitations."
• •Facebook Ad (Targeting newly engaged couples): Text: "Just said 'Yes'? Congratulations! Let's set the perfect tone for your special day. Empress Stationery offers bespoke wedding suites that blend timeless elegance with modern artistry. From save-the-dates to thank you cards, we're here to make your paper dreams a reality. Schedule your complimentary consultation today! [Link] #Engaged #WeddingPlanning #BespokeInvitations #EmpressStationery"
• •Pinterest Pin Description (Image: A flat lay of a complete wedding suite with various embellishments): Text: "Fall in love with the details. Our semi-custom wedding suites offer endless possibilities for personalization – from delicate vellum wraps to regal wax seals and custom monograms. Let Empress Stationery create paper that's as unique as your celebration. #WeddingInspo #CustomInvitations #StationeryDetails #ElegantWedding #EmpressStationery"
• •Email to a Prospective Client after an Inquiry: Subject: Your Empress Stationery Journey Begins Body: "Dear [Client Name], Thank you for reaching out to Empress Stationery! We're thrilled at the possibility of helping you create the perfect first impression for your wedding day. Our passion lies in crafting beautiful, high-quality stationery that tells your unique story. We invite you to explore our collections [Link to Collections] and learn more about our seamless process [Link to Process]. We're here to guide you every step of the way. Let's bring your vision to life."