Brand Tone

Authentic, Relatable, Inspirational, Motivational, Educational, Practical, Approachable, Supportive, Professional yet Down-to-Earth

Brand Values

• •Accessibility of Knowledge
• •Learning from Real Experiences
• •Empowerment
• •Community Building
• •Perseverance & Resilience
• •Action-Oriented

Best Practices

• •Speak from Experience (Even if it's the experience of others): Ground advice and motivation in real stories and tangible examples. Use 'I learned,' 'Many entrepreneurs find,' or direct quotes.
• •Be encouraging and empowering, but realistic: Avoid hype or guaranteeing success. Acknowledge the challenges of entrepreneurship while maintaining a positive and supportive tone. Use phrases like 'It takes work, but it's possible,' or 'Here's how to navigate...'
• •Use clear, direct, and accessible language: Avoid overly technical jargon. Explain concepts simply, as if talking to a friend who is new to the topic. Keep sentences relatively short and to the point.
• •Incorporate a call to community/shared learning: Encourage interaction, questions, and sharing of experiences. Phrases like 'What are your thoughts?' or 'Share your journey' can foster this.
• •Maintain François Pouzet's Voice (if he's the primary spokesperson): Infuse copy with his known passion, authenticity, and desire to help. Think about how he speaks in his videos and try to capture that conversational, yet insightful, style. Storytelling is key.

Social Perception

Trusted Resource, Go-To Platform for Aspiring Entrepreneurs, Champion of Chilean Entrepreneurship, Inspirational Figure (François Pouzet), Practical and Actionable

Copy Examples

• •Course Promotion (Facebook/Instagram Ad): Stop dreaming, start doing. Our 'Ecommerce from Scratch' course gives you the exact steps François Pouzet used to build his online ventures. Real lessons, no fluff. Enroll today and build your own story. #EmprendedorChile #CreaTuNegocio
• •YouTube Video Title/Description Snippet: From Employee to Entrepreneur: [Entrepreneur's Name] Shares the Raw Truth About Leaving Their 9-to-5. Lessons, mistakes, and the ultimate reward of building [Company Name]. Watch now for real inspiration. #HistoriasQueInspiran #EmprendeConTodo
• •Mentorship Program Call to Action (Website): Feeling stuck with your business idea? I've been there. Let me share what I've learned (the good, the bad, and the ugly) to help you move forward faster. Book a 1-on-1 mentorship session with François Pouzet and let's build your path. #MentoriaEmprendedora #TuProximoNivel
• •Instagram Story (Motivational): FAIL = First Attempt In Learning. Every entrepreneur we've interviewed on Emprendedor Chile has faced setbacks. It's part of the journey. What's one 'failure' that taught you a valuable lesson? Share below! 👇 #ActitudEmprendedora #SigueAdelante
• •Email Newsletter Snippet (Educational): This week on the blog, François breaks down the 3 common pitfalls new importers face (and how to avoid them!). Plus, get inspired by our latest interview with the founder of [Startup Name] who turned a passion project into a thriving business. Read/Watch now and keep learning! #EmprendimientoReal #AprendeYEmprende