Brand Tone

Authentic, Sophisticated & Elegant, Passionate, Inspiring, Respectful, Curated, Human-centric

Brand Values

• •Authenticity & Craftsmanship
• •Support for French Creators
• •Made in France
• •Quality & Durability
• •Uniqueness & Singularity
• •Meaningful Consumption
• •Transmission & Heritage
• •Proximity & Short Circuit

Best Practices

• •Prioritize Storytelling: Focus on the artisan, the creative process, the inspiration, and the uniqueness of each piece. Every item has a narrative.
• •Use Evocative and Sensory Language: Employ words that appeal to touch, sight, and emotion (e.g., "hand-shaped," "luminous glaze," "whispered by the hands," "timeless skill").
• •Maintain an Elegant and Respectful Voice: Avoid overly casual slang or hype. The language should reflect the quality and artistic value of the crafts.
• •Emphasize Authenticity and Origin: Consistently highlight "Made in France," "handmade," "unique piece," "small series," and the artisan's direct involvement.
• •Create a Glossary of Brand Terms/Values: Ensure all copywriters use consistent terminology when referring to core values like "métiers d'art," "savoir-faire," "créateurs," and "pièces uniques." This helps reinforce the brand identity across all communications.

Social Perception

Highly Regarded, Trusted Source, Advocate for Artisans, Aspirational, Culturally Rich, Ethical Choice

Copy Examples

• •EMPREINTES: The Soul of French Craftsmanship. Discover a curated collection where passion takes shape. Each piece at EMPREINTES is a story whispered by the hands of a French artisan, a testament to timeless skill and unique vision. More than objects, they are an invitation to own a part of France's living heritage. Find your impression. Explore the Collection / Visit Our Parisian Concept Store.
• •Meet [Artisan's Name]: Weaving Dreams into [Material, e.g., Ceramic]. EMPREINTES is thrilled to welcome the exceptional work of [Artisan's Name]. Delve into a world where [briefly describe their unique style/technique]. Each creation is a dialogue between tradition and contemporary artistry, handcrafted with passion in their French atelier. Discover [Artisan's Name]'s Pieces.
• •Beyond the Bouquet: A Statement in [Material]. This [Product Name] by [Creator's Name] is more than a vessel; it's a sculpture, a focal point, an emotion captured in [Material]. Hand-shaped in France, its unique form and texture bring an authentic touch of artistry to your space. Limited series, lasting beauty. Acquire This Unique Piece.
• •Experience the Art: Join Us for [Exhibition Name] at EMPREINTES. Immerse yourself in the vibrant world of [Theme, e.g., contemporary ceramics]. Our new exhibition, [Exhibition Name], showcases breathtaking pieces from leading French artisans. Meet the creators, discover their inspiration, and witness the magic of "métiers d'art" firsthand. Learn More & Plan Your Visit.
• •Choose Art. Choose Authenticity. Choose EMPREINTES. In a world of fleeting trends, EMPREINTES champions enduring quality and meaningful connections. Each purchase directly supports French artisans, preserving precious savoir-faire and celebrating the beauty of the handmade. Invest in pieces that tell a story, crafted with passion and designed to be cherished. Shop with Intention.