Brand Tone

Supportive, Reassuring, and Practical. The language is straightforward and demystifying, focusing on providing a reliable solution that empowers users to go about their lives with confidence. It is discreet and problem-solution oriented.

Brand Values

• •Empowerment
• •Practicality & Reliability
• •Comfort
• •Inclusivity & Discretion
• •Sustainability

Best Practices

• •Use Empowering, Not Patronizing, Language: Frame the conversation around confidence, freedom, and normalcy. Instead of "Don't let leaks ruin your day," try "Live your day with confidence." The focus should be on the positive outcome, not the negative problem.
• •Be Clear and Direct: Avoid euphemisms. Use terms like "period," "heavy flow," and "bladder leaks" clearly and calmly. This builds trust and supports the "period positive" value of destigmatizing these topics.
• •Lead with Practical Benefits: Center your copy on tangible benefits: "holds 5 tampons' worth," "buttery-soft bamboo fabric," "no-bulk seamless design." The customer is looking for a practical solution, so provide them with concrete reasons to trust the product.
• •Maintain a Reassuring Tone: Acknowledge the user's potential anxieties with supportive language. Phrases like "worry-free," "we've got you covered," and "peace of mind" are effective at building a sense of security and trust.
• •Infuse "Period Positive" Subtly: While it's the brand's slogan, it doesn't need to be in every sentence. Let the value shine through in the confident, shame-free way you talk about the products and their purpose. The tone itself should be period-positive.

Social Perception

Minimal in the broader public due to a lack of public-facing online presence. Among its customer base, the perception is highly positive: customers view Empower La_Vie as a provider of high-quality, comfortable, and effective products that solve significant personal challenges. They are perceived as trustworthy and reliable, with the brand currently defined by its product performance.

Copy Examples

• •Confidence in Motion. Your period shouldn't pause your life. Our seamless period underwear moves with you, providing discreet, absorbent protection so you can flow through your day, worry-free. Live life, uninterrupted. #EmpowerLaVie #PeriodPositive
• •Your All-Night, All-Day Guardian. Designed for your heaviest days and peaceful nights. With an extended absorbent panel holding up to 5 tampons' worth, this brief offers maximum security without the bulk. Sleep soundly and stride confidently—we've got you covered.
• •Subject: Welcome to a more comfortable way. Hi [Name], thank you for joining us. At Empower La_Vie, we believe that comfort and confidence should be simple. We're here to provide practical, high-quality solutions for periods and leaks, so you can feel good every day of the month. Ready to find your perfect fit? [Link to Shop]
• •Life is complicated. Your underwear shouldn't be. Shop our collection of comfortable, reliable period and incontinence underwear and embrace the freedom of leak-proof living.
• •Empower La_Vie | Period & Leak-Proof Underwear NZ. Comfortable, absorbent & eco-friendly solutions. For teens, maternity & all flows. Free shipping over $150. Shop now & be period positive.