Brand Tone

Empowering, Feminist & Activist, Bold & Unapologetic, Inclusive, Community-Oriented, Authentic, Playful & Creative

Brand Values

• •Empowerment (especially of women and marginalized genders)
• •Feminism (actively promoting feminist principles and challenging patriarchal norms)
• •Authenticity (a commitment to genuine representation and avoiding superficial support of causes)
• •Inclusivity (striving to represent and support a diverse community)
• •Support for Womxn Entrepreneurs (championing and providing a platform for womxn-owned businesses)
• •Taboo-Breaking & Destigmatization (openly discussing and celebrating topics often considered private or shameful)
• •Social Impact (believing that every decision and purchase can have a positive impact)
• •Community (fostering a supportive network)
• •Body Positivity & Sex Positivity (encouraging positive relationships with one's body and sexuality)

Best Practices

• •Embrace Bold Language & Unapologetic Stances: Don't shy away from strong feminist statements or playful, provocative language when appropriate (e.g., "It Takes Balls To Be A Feminist"). Use direct and confident phrasing.
• •Prioritize "Womxn" and Inclusive Terminology: Consistently use "womxn" where intended to signal inclusivity. Be mindful of language that reinforces harmful gender stereotypes and actively work against it.
• •Highlight Authenticity & Mission: Regularly connect products and messages back to the core values of feminism, empowerment, supporting womxn creators, and breaking taboos, explicitly mentioning the stand against "pinkwashing."
• •Foster Community & Conversation: Use language that invites dialogue and makes people feel part of a movement. Ask questions, encourage sharing, and use collective pronouns like "we" and "us."
• •Maintain a Balance of Playful, Educational, and Activist Tones: While the core is feminist and empowering, injecting humor and creativity (as seen in product names like "Muschicraft") can make the brand more approachable and engaging. Balance this with educational content that destigmatizes and informs.

Social Perception

Customers seem to appreciate the unique products, the brand's mission, and its boldness. Supporters would view it as progressive, important, and empowering. Detractors or those uncomfortable with open discussions about sexuality and feminism might perceive it differently.

Copy Examples

• •Headline: "Don't Just Break the Glass Ceiling. Decorate it with Vulva Art." Body: "At Empovver, we're not just selling products; we're fueling a movement. Every item is a conversation starter, a statement-maker, crafted by incredible womxn entrepreneurs. Shop bold. Live empowered. #Empovver #FeministFTW"
• •Headline: "This is What a Feminist Looks Like. (And This is What They Shop With.)" Body: "Tired of pinkwashing? So are we. Empovver is your authentic space for feminist goods that truly make an impact. From taboo-breaking treasures to art that screams equality, find your voice with us. Support womxn. Challenge norms."
• •Headline: "Your Body. Your Rules. Our Support System." Body: "Explore a world where 'feminine' isn't a stereotype, it's a universe of strength. Empovver champions womxn-owned brands that celebrate every part of you. Because empowerment starts with loving all you are. #MadeByWomxn #BodyPositivity"
• •Headline: "More Than a Shop. A Revolution in Your Cart." Body: "Join the Empovver community, where every purchase supports a womxn-creator and every product breaks a silence. We're here to talk about the things that matter, beautifully and boldly. Ready to rebel? #SocialImpact #WomxnEmpowerment"
• •Headline: "Vulvas are V.I.P.s (Very Important Parts). Treat Yours." Body: "Let's get comfortable with the uncomfortable. Empovver offers unique, joy-sparking items that celebrate the vulva in all its glory. Because self-love is a radical act. Explore our collection, made by womxn, for all. #SexPositive #BreakTaboos"